Development of a product line of diabetes specific self-care product with the focus on foot care

Diabetes is one of the most prevalent diseases in the world and the number of diabetes patients is only increasing. There are 284 milion patients world wide right now and it is estimated by the International Diabetes Federation that this number will rise with 50% to 438 milion in 20 years time. Diabetes is a system disease that is caused by lack...

The translation of unaddressed advertising mail into an online folder concept

The mail business in the Netherlands is subject to accelerated volume declines driven by substitution through new media (digitalization) and competition. This development and its accompanying consequences for the value proposition of TNT in the unaddressed advertising mail market, together with the increasing number of ‘no’ stickers laid the...

How to target the late majority of digital television?

The television market in the Netherlands has a lot of growth potential for Digital television. There are a lot of players on the market on different infrastructures. KPN has a difficult task to influence the consumers to switch from their current cable subscription to a subscription at KPN using a different infrastructure. A lot of research has...

Developing an innovative product for Bolletje, based on rusk

This master thesis shows the design process of “Developing an innovative product for Bolletje, based on rusk”. Bolletje is a Dutch company which is specialized in making bakery products with a long storage life. The brand Bolletje has an awareness of 98% in the Netherlands and its core product is rusk. This product is closely associated with the...

Enlarge Patient Compliance to Medical Treatment for a New Alcohol Dependency Drug: A Personal Online Tool

This master thesis shows the realization of a personal online tool, that contributes to increase patient compliance to medication for people with alcohol dependence.