Searched for: contributor%3A%22Gemser%252C%255C+G.%255C+%255C%2528mentor%255C%2529%22
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Veeken, M.W. (author)
The insufficient fulfilment of demand for social media creates new business opportunities. One of the interesting businesses where such opportunities arise is nightlife. The goal of this research is to examine how a social media tool can help club visitors in their decision-making process. The outcome of this research is a mock-up concept,...
master thesis 2013
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Vuong, J.K. (author)
This Master thesis is the result of a research project in Vietnam. The goal of this project is to design a tool that will help Vietnamese SMEs initiate collaboration (plans) that fit their situation, position, culture and desires. These partnerships could be initiated for various reasons, but will mainly be aimed at improving the efficiency and...
master thesis 2012
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De Sá, M. (author)
This thesis was elaborated as part of a project developed for the Italian Chamber of Commerce of Prato, during a collaboration with the MIT-MEL. The final output of the project is the design of a strategy to support the Chamber of Commerce in the implementation of a new service to the district of Prato. Faced with current economical and social...
master thesis 2012
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Hoefnagels, I.L.M. (author)
Sprinq is a daughter company of InteSpring. The company Sprinq was founded to further develop one of InteSpring’s products, the SpringUp. This graduation report (thesis) focuses only on Sprinq and their products, the SpringUp chairs. The final advice will tell Sprinq which products to develop and how to enter the market. An analysis of the...
master thesis 2012
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Toemen, N.H. (author)
This qualitative study developed a co-creation model for the Dutch WWF to increase the volunteer participation of their Action Team. The Design Research project consist of a literature analysis generating a theoretical framework for implementing co-creation in volunteer management and identified key elements in volunteer participation. A case...
master thesis 2012
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Garcia van Gool, I.O. (author)
The focus of this study is service portfolio management. Its purpose is to see how products and services differ from one another and determine whether these differences have an influence on the decisions of service portfolio management. The final objective is to design a tool to support the entire decision-making process.
master thesis 2012
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Uitendaal, T.J. (author)
In de Amsterdamse straattaxi-industrie zijn vandaag de dag nog steeds verschillende problemen voor vooral de taxigebruiker te observeren: geweigerde korte ritjes, te hoge prijzen, ongehoord gedrag van chauffeurs. De dieperliggende oorzaken als informatieasymmetrie en marktmacht zorgen er uiteindelijk voor dat de consumenten de taxi negeren en...
master thesis 2012
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Joithe, J.R.E. (author)
This graduation project is about creating and implementing an effective way to measure and showcase the return of investment in design at a technology-driven company.
master thesis 2012
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Kita Rodriguez, H.C. (author)
Small-to-medium-sized enterprises (SME) have limited number of employees and assets; nevertheless, they make up a substantial part of a country’s economy given their capability to respond to market and technological changes. However, one of the main obstacles that hinder the exploitation of SMEs’ advantages in emerging countries is the...
master thesis 2011
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Van der Kaaij, L.J.L.M. (author)
Since the Dutch society has to deal with ageing of the population and the amount of healthcare requests is increasing more and more, medication safety at home gained high priority. The introduction of the medication roll, in which pills for one administration moment are packaged in a plastic pouch, already supported patients in their therapy...
master thesis 2011
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Ghanimifard, M. (author)
The most important objective of a successful management strategy is to ensure optimal profitability of the business. This however is a delicate task in the sense that it is not merely concerned with the current state of the business. It is well established that any successful management strategy should treat the business as a sustainable long...
master thesis 2011
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Van den Akker, N.M.M. (author)
This master thesis was executed on behalf of Van Raalte Displays, a manufacturer of signage products, such as pavement signs and LED-displays. This research investigated how Van Raalte Displays should introduce the VR StoreStopper PRO on the German market in an effective and efficient way. At the moment this company is busy with developing the...
master thesis 2010
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Van Wegberg, P.J.E. (author)
This report presents the studies, findings and advices for the market introduction of Culinique. Culinique is a new ready-to-eat meal product based on a revolutionary packaging concept, CuliDish, and the Slowfood principle. The technology of CuliDish controls intensity of microwaves in a microwave oven and therefore controls the heating process...
master thesis 2010
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Hesseling, E.A.C. (author)
This is a brief summary of a research which has been commissioned by the Royal Dutch Embassy in Rome in collaboration with the Technical University in Delft about the opportunities for designers from the Netherlands on the Italian design market. This research is conducted in 4 sectors in which Italy has an important position: The automotive...
master thesis 2010
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Hagelaar, S.M. (author)
For 85 years, Dijkstra Lampenfabriek BV has been a luminaire manufacturer that co-designs, develops and produces architectural luminaires using the name Dijkstra Lampen. For the last five years, the management of the company has focused on the professional market, the project market. Dijkstra Lampenfabriek B.V. wants to support the selection of...
master thesis 2010
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