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Van Rooij, S.E. (author)
master thesis 2016
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Van Zeeland, R.A.E. (author)
master thesis 2015
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Horst, P.L.S. (author)
This research originates from the lack of knowledge within the scientific literature on the conditions under which tenants and landlords of Dutch retail property actually opt for turnover rent. Where scientific and news sources were more focused on the reasons why turnover rent is not used in the Netherlands more often, this study attempted to...
master thesis 2015
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Keijzer, M. (author)
master thesis 2015
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Tauw, H. (author)
Het doel van dit onderzoek, zoals geformuleerd in de introductie van deze thesis, is om een hedonisch huurprijsmodel te ontwikkelen met de variabelen die in de literatuur worden aangemerkt als determinanten van de huurprijs per vierkante meter. Dit wordt opgevolgd met de ontwikkeling van een rendementsmodel. Door het maken van deze twee modellen...
master thesis 2014
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Plijnaar, G.M. (author)
master thesis 2014
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Aarden, T. (author)
Overall the retailers and centre management are not convinced to cooperate with each other. The basic condition for cooperation is insight in the surplus value of the cooperation and when applicable for retailers, the permission of the head office. It depends on the kind of cooperation if these aspects are present. The evaluation of the attached...
master thesis 2013
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Hoes, S.H. (author)
Een onderzoek naar e-commerce en hoe dat invloed heeft op de vraag naar kledingwinkels de komende jaren. Hierbij is gekeken naar consumenten en kledingketens. Door middel van interviews is in beeld gebracht wat de retailers merken van e-commerce en hoe dat hun keuze van winkellocaties beïnvloed de komende jaren.
master thesis 2012
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Ghazzi, K. (author)
The ambition of the Municipality of The Hague for a more unique, attractive, and competitive shopping street was the starting point of this research. All the main shopping streets in the larger Dutch cities look alike; they all have the same brands, the same decoration and the same layout. The Hague has decided to use their international image...
master thesis 2011
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De Weerd, B. (author)
master thesis 2011
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Harangi, D. (author)
Branding of shopping areas is an underexposed element of the exploitation phase in the Netherlands, while creating distinctiveness becomes more important. This research recognizes the importance of this field of action and therefore it assesses the application of branding concerning shopping areas and in particular regarding the efficiency. The...
master thesis 2011
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Kroon, S. (author)
The retail brand communicated through design. To what extent contributes design to the distinctiveness, recognisability and attracktiveness of the retail brand. A research conducted using Discrete Choice Modelling, focusing on the interior of sports shops.
master thesis 2011
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Koster, A. (author)
master thesis 2011
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Van der Gaag, Michael (author)
A shift in consumer needs from predominantly functional to more psycho social needs, resulted in a new era within the Western economy: the Experience Economy. The ability to create experiences which keep speaking to ones imagination has become an indispensable ‘art’ of management, which is already being widely applied within the retail,...
master thesis 2011
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Spiessens, D.Q. (author)
A research about the shopping behaviour of the modern consumer in the inner city of Rotterdam.
master thesis 2010
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Warners, R.W. (author)
The master thesis goes into measuring real life choice consumers make when choosing an inner city shopping centre. The preferences of over 600 consumers in The Netherlands and Germany have been measured using a discrete choice method. To improve the knowledge within the research method used, two different layouts were used to measure consumers'...
master thesis 2010
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Chung, S.J. (author)
In the last years internationalization has become a central issue of discussion. Companies and countries to an increasing degree are affected by circumstances and behavior outside the local domestic context. This research project will evaluate real estate decisions made during the use-phase of the building life-cycle to give some recommendations...
master thesis 2010
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Van Eeden, M. (author)
This study provide more insight into the factors, which influence the relation between a peripheral shopping mall and the inner-city centre and the way inner-city centres improved their attractiveness to influence the relation between the inner-city centre and the peripheral shopping centre.
master thesis 2010
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Aarts, S. (author)
This thesis is concerned with the use of retail in city branding. The research objective is outlining the role of retail in the positioning of Dutch inner-cities, to gain insight in the opportunities to brand a city as a shopping destination.
master thesis 2009
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Van der Werff, D. (author)
master thesis 2009
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