· · · Institutional Repository

In this contribution, we investigate several trajectory design methods to transfer a spacecraft to the L3 point of the Sun-Earth Circular Restricted 3-Body Problem (CR3BP). Such a study aims at performing an investigation into an area that is so far little explored: the vicinity of L3 has never been the destination of a space mission, and in literature there is a big gap about transfers to the Sun-Earth L3 libration point. We consider several strategies and design methods: various types of two-burn impulsive trajectories in a Sun-spacecraft two-body model, a low-thrust transfer, an approach based on travelling on invariant manifolds of periodic orbits in the Sun-Earth CR3BP, and finally a patched conics strategy exploiting the gravity assist of the nearby planets. We discuss advantages and drawbacks, and we estimate propellant budget and time of flight requirements of each.

At the time of writing this report the Chinese economy is one of the largest in the world. Although China is registered as a developing country, this will probably change fast while it is highly likely that China will be entering the World Trade Organisation (WTO) soon. With the growth of China, Shanghai as a container port will also grow. Plans of the Chinese government are even to turn Shanghai into the main container hub of Southeast Asia. To sustain this growth Shanghai will probably have to expand its capacity. To be able to get an indication of the future demanded requirements regarding container handling capacity, a masterplan has been made within this report. Based on a growth scenario it has been estimated that by 2010 a maximum capacity of 12500 TEU is expected. Now the expected number of vessels and their probable dimensions have been determined, the requirements regarding the terminal facilities can be determined. With these requirements eventually a location can be sought that meets these requirements. Of 3 possible locations eventually the location near Nanhui lui has been chosen. This area lies only 80 kilometre south east of Shanghai outside the mouth of the Yangtze River. A location outside the Yangtze River was required due to the increasing number of vessels calling at Shanghai having large draughts. The disadvantage of this location is that due to its location near the mouth of the Yangtze River it faces high annual returning maintenance dredging works. The advantages of this location however led to this choice. While not sufficient natural depth is available along the coast of Nanhui lui an approach channel has been dimensioned within this report. During the calculation of this approach channel it turned out that a total volume of 200 million m3 of capital dredging should be executed. In combination with the expected maintenance dredging works, the costs would probably be very high. Within this report therefore another solutions has been investigated. This solution contains a main port on the islands of Yangshan, 35 kilometres off shore, in combination with satellite terminals along the coast.The main port at Yangshan will handle all vessels that normally call at Shanghai. While many containers with a domestic destination are transported to and from Shanghai by truck and train, a connection with mainland is necessary. This connection is formed by so called shuttle barges that sail to and from Yangshan. The home terminals of these shuttles are so called satellite terminals situated at Nanhui lui and the current container terminals of Shanghai. 4 design proposals are made for the Yangshan islands. The chosen one allows all vessels to make use of the same basins leading to a reduction of breakwater length. The construction of this project will be executed in phases. Along with the phases the investments have been projected. These investments have been converted to the year of investment using an inflation of 5% annually.

The thesis is developed around the concept of the “intermediate city”. In fact, during this precarious phase set by the economical crisis and worsened by the shrinking condition of the city, it is necessary for Rotterdam to work in an “intermediate dimension” in several terms: of scale, time, financing and also location, focussing more on those parts of the city that have been neglected for a long time, in favour of concentrated interventions in the downtown and in the suburban edges, thus addressing limited targets of population. Two complementary strategies, based on the same principles but with different processes and hypothesis, are proposed in order to depict an alternative model of urban regeneration as a basis for a more sustainable development.

Being a young company in the VIP conversions market, Fokker Services got hit hard by the Economic crisis in 2008. Competitors with more outfitting experience are able to keep the cost lower and the few clients that are currently looking for new VIP aircraft tend to select these cheaper options. Future clients will have to be convinced otherwise to desire FS to build their aircraft. The strength of Fokker Services, delivering high quality and well-engineered products, is their pitfall at the same time. Too much of a quantitative engineering approach is used for the qualitative concept design phase of the design process. This follows through in current communication with clients, but also in the design artefacts that are used to support this communication. Two important factors are at the base of the miscommunications between client and company in design meetings: 1. Fokker Services is using an engineering oriented design process, which underestimates the value of client-company interaction. 2. The presently used design artefacts used in meetings inadequately support sufficient understanding by the client for making proper design decisions. Instead of an engineering approach, FS should use a social design approach to the concept design process. This approach is attuned better to the clients’ world of thought and embodies the value of understandable communication. In previous projects clients tended to change their mind too late in the design process. To counter this, it is important to allow clients to change their mind in the concept design phase of the design process. They have to be confident about their decisions so that they will not change their mind later on in the process. Furthermore this thesis proposes a set of new and adapted design artefacts, which aim to create a better understanding of conceptual interior designs by the client. The focus has been put on the design and user test of an improved interior planner: the layout design kit. It is recommended that Fokker Services develops this tool further by making use of an external design company. Only time will tell if the implementation of the new design artefacts will really aid clients in making confident decisions about to-be-build aircraft interiors, but it certainly looks promising.

This research project is about how and what the product design approach of Industrial Design Engineering can contribute to that of another area and in particular to software design. The company who gave the brief is Exact Software in Delft. The purpose of this project is to understand the value of the ‘design approach’ that is taught in the course of the IDE program. The alumni of IDE are not all typical product designers, they tend to work in a variety of areas other than IDE. A research with a focus to assess the value of the design approach learned at IDE will help to understand how and what IDE can contribute to areas other than product design. The result of this research project shows how IDE approach could contribute to the software design is shown in an IDE framework. A framework is developed, tested and evaluated within the company Exact. The framework is not only beneficial for area of software design. It also gives a retrospective to the value of an IDE approach outside of its own discipline.

This research project explored the possibility of involving not only positive emotions, but also negative emotions into product experiences. To achieve the resulting rich product experiences, the concept of complex qualities is introduced, which are interaction qualities designers can apply to their product interaction. These complex qualities were further developed into a design method for interaction designers. To test this method, a design case was carried out in which the Philips Activity Monitor was redesigned.

Negotiation is an important aspect of life. Especially interest based multi issue negotiation proved to generate better results for all the parties that are involved. Despite its importance, many people are not effective in negotiation. Therefore Negotiation Support Systems (NSS) are designed to aid users. The Pocket Negotiator (PN) is an example of such a system. The current version of the PN uses hard coded interests and interest-issue links to provide support for interest based negotiation. However, interests and interest-issue links are inherently subjective and therefore they should be customizable by the users. In this thesis we propose a Visual Tool (VT) for enabling users to enter their personal interests to the existing PN and to customize the links between interest and issues. The design and evaluation of such a VT is not trivial. For the design part, factors such as unpredictable use, background, and needs of its users make the system requirements difficult to elicit. A user centred approach tackles such design problems by involving end users in the design. Although it is claimed that user involvement in early design process leads to development of more usable products, encouraging creativity and participation in user sessions are challenges acknowledged from the literature. Evaluation of such systems also offers its own sets of challenges. The support that PN provides to its users is based on a shared mental model (SMM). Although we used our VT to elicit the preference model of the users, universally accepted ways of directly measuring the effectiveness of an elicitation do not exist. The main contributions of this thesis are (1) a VT that extends the PN to enable its users to effectively share their preference models with the computer, (2) a set of recommendations on material, group composition and facilitation for encouraging user participation and creativity in user sessions and (3) a list based comparison method to measure the effectiveness of preference model elicitation methods.

This assignment can be seen as an integration of IPD and SPD assignment. The original assignment received from Philips is to design a new monitoring solution for the Chinese market. This is too broad for designing a product and as a result, need to be concretized obviously. Researches must be done to the healthcare status of Chinese people in order to define the design direction. The target group and the application environment must be decided after the analysis to the target market as well. Researches to the Life style of the anticipated target group was considered to be vital for this assignment since one main design aim is to improve the life quality of the patients. Designing of a new solution started after most the questions had been answered during the phase of analysis. A household monitoring solution for the urban patients with heart failure (stage III) was designed as the final product. This is a system composed of a garment and a glove which enables the doctors to monitor the development of the disease and the health status of the patients in distance and helps the users to find the boundaries of life with regard to their health condition. It also provides protections to the users with its alarming system which connects the users together with their families and the medical institutions in case of emergency.

Urban Transport Vehicle Service is a low-end manifestation of a more general idea of integrating public and personal transport as a more sustainable way of mobility. The aim of UTVS is to make this integral system more efficient in door to door journeys compared to the private car use as a typical less sustainable choice. This report describes the interior design of this vehicle.

Integration is still a hot topic in Dutch politics. Declining neighborhoods suffer from poverty, neglected social housing and an over-representation of inhabitants with a non-Dutch cultural background. These severe circumstances have had a strong influence on the youngsters that have been raised in these areas. The Ghetto culture has made his entrance in the declining neighborhood: Youngsters wearing coats with fur collars and golden teeth seem to terrorise neighborhoods. A covering term for this phenomenon amongst youngsters is ‘Street culture’. The district Loosduinen is situated in the city of The Hague, the Netherlands. It is an area where the Street culture has led to feelings of unsafety and deprovation amongst the inhabitants. This report presents a research on the social- cultural integration between the Street culture and Society, the Burger culture within the geographical context of the district Loosduinen. A product- service is developed to improve the social cohesion. The neighborhoods Houtwijk and Nieuw-Waldeck are part of the district Loosduinen. These two areas are the main focus within this project. The two neighborhoods are developed forty years ago. The former Dutch horticulturalists live together with families from various ethnical backgrounds. Neighborhoods where Dutch ‘white trash’ and foreign macho cultures are joint. Small social housing, poverty and dislocated families caused youngsters to spend most of their free time on the streets. The Street culture gives them the feeling to belong, to be part of a group. The youngsters reject against their parents, school, politics and society. They feel that society does not accept them. A common sentence used as an excuse for the derailed behavior is “Ze moeten me toch niet”. Stereotyping in the media confirms their exclusion form society. The future perspective from these youngsters is in contrast with their current behavior. They want a family, job and a house: The ‘normal’ life. Aggressive behavior and criminal activities have led to a vicious circle of distrust between the Street and Burger culture. The clash between the two cultures has led to less possibilities for youngsters to develop themselves within society. Youngsters hace difficulties with job applications. Recruiters and and youngsters distrust eachother as well. Derailed behavior and stereotyped valueing of a person feeds this distrust. Unemployment of youngsters makes the path of crime more appealing. This leads to more nuisance in society. A crucial condition to break through the vicious circle of distrust, is to take away prejudices. When less information is available about a person, stereotypes will be used to generate an opinion about someones personality. A good first impression is important to overcome a stereotyped impression. An interaction needs to be designed to give youngsters enough confidence to show who they are, instead of hiding behind their tough behavior. These insights have led to the development of the WorkTag. This Product- Service System (PSS) stimulates youngsters to apply for a job easy and quick, within the familiarity of the streets. The WorkTag consists of two main products; A Smartphone application and a Sticker. Combined, they give location based information about the type of work. Youngsters see the “Ik heb werk voor je” stickers on the streets. They scan the sticker via their application and see a video message with information about the work. When they like the video, they can directly apply for the job through a selfmade short video clip. The application gives instructions on how the youngsters should make the video. The fact that youngsters makes their own video, the application is within the safety of the streets and the application guides the process, enables the youngster to give a good impression. The video message is directly send to the mail Inbox of the recruiter. First qualitative testing has showed that youngsters react positive on the video applications. Important is that, when the youngster and recruiter meet in real life, prejudices are already taken away. A positive esteem on the video makes youngsters already feel more confident. The recruiter sees an individual in front of him. The video has already given a lot of (nonverbal) information about the youngster. The WorkTag is designed to give youngsters the confidence to express their most positive identity. The scientific relevance of this project can be found in two areas. First is that Product Design could be a useful tool in solving societal issues. Where sociologists and antropologists explain, design can change. Next to this is the scientific relevance on the research on video application. The first qualitative researches have a positive outcome. This first research could be the starting point for further research on this topic. It could prove if video application can be used on a large scale.

Rollator is a walking aid for older adults, who realized that they need certain supports for health or mobility, however, most people still believe that it distinguishes them from the normal people How to design a new type of walking tool that are highly acceptable by everyone and lower the threshold it use it is the key problem of this project. Shopping trolley is a product that everyone from different age groups uses it. Therefore, the new product of this project is based on the shopping trolley with special support designed for older adults. This thesis explains how this idea is further developed in a design process. Analysis of target group, current market and products show the opportunities and design issues from different perspective. Based on this information, various concepts are developed and reviews by target users, a final concept was built by logical selection and improvement. And this conceptual product is enriched into a detailed level and the working principle of it is approved by functional prototype. The thesis also shows how the critical decisions are made and validated by design methods. Therefore, the final product is worth for company to further develop and meet the market.

Every company, successful or not, starts with one bright idea in an entrepreneurial mind. Through actions of the entrepreneur – let’s call these actions design - this initial idea transforms into a firm that did not exist before. Because the Delft University of Technology wants to improve its support to technology-based entrepreneurs, the aim of this Master thesis is to create a better understanding of how entrepreneurs design a new technology venture through answering the following main research question: How does the design of a new technology venture evolve until the firm reaches maturity? In order to discover how technology entrepreneurs design their new venture, an empirical approach was chosen that aims to develop a tentative theory about the evolution of the start-up’s design during the new technology venture creation process based on experiences in the field: the grounded theory method of Glaser and Strauss (1967; Glaser 1992). It is concluded that the new technology venture creation process consists of three main stages: 1) the exploration stage in which the entrepreneur discovers business opportunities and verifies the potential of these opportunities, 2) the realisation stage, in which the entrepreneur develops both the market and the value proposition and acquires all the required resources and capabilities for creating, manufacturing and offering the envisioned value proposition to the target market, and 3) the exploitation stage in which the new firm engages in exchanges with the created market in order to create true value from all prior efforts. Furthermore, it was found that throughout these stages the entrepreneur is creating an integrated business model, consisting of three main components: 1) the value proposition, 2) the target market, and 3) the competencies that enable the new firm to perform its business activities properly. This business model is not created in a linear fashion, as it is also found that entrepreneurs learn through reflection on their performed actions. This means that the entrepreneur iterates between the exploration, realisation and exploitation stage until the initial business hypotheses have been sufficiently verified, resulting in a well-functioning business model. This entire process in not happening in isolation. The entrepreneur should always be attentive to developments in the micro and macro environment, which enable or obstruct the functioning of the business model. Based on an integration of these insights, it is concluded that, firstly, the new technology venture creation process can be described as the survival of the fitting: to ensure its survival, the business model of the new technology firm should demonstrate a good fit between the firm’s solution and the problem in the market that this solution intends to solve. Secondly, the process of creating this problem-solution fit can be described as the co-evolution of problem (the market needs) and solution (the value proposition and required competencies). At the start of the new venture creation process, both the problem and solution are indeterminate. More information needs to be gathered to define what the needs in the market are and how the entrepreneur can satisfy them. Through iterative cycles, the problem-solution pair becomes gradually fixed, until the new product can be launched onto the market and the new venture can start exploiting the discovered business opportunity. During this new venture creation process the nature of the process changes. Where the exploration and realisation stages are focused on creating a good problem-solution fit through co-evolution of the problem and solution, the exploitation stage is aimed at maintaining and optimising this fit through rational problem solving. Finally, the entrepreneur who executes the new venture creation process has a large influence on the outcomes of this process. As the new venture creation process is not a linear process that flows from the problem to the solution, it depends on the artistry of the entrepreneur which actions are taken when in order to tackle the new venture design problem. These findings have several implications for the theory and practice of technology-based entrepreneurship. Technology-based entrepreneurs: As the creation of a new technology venture is in essence a design problem, technology-based entrepreneurs should learn from the approaches designers use to solve wicked problems: next to developing a technological product, entrepreneurs must actively frame the need in the market. An effective strategy to develop the product and gain insight in what the market needs, is through co-creation with prominent stakeholders in the targeted market. TU Delft: The results of this study indicate that the artistry of the entrepreneur by which the new venture creation problem is tackled, can be fostered by the accumulation of experience. The TU Delft should support this accumulation of experience through simulation games in which students encounter the real challenges of new venture creation. YES!Delft incubator: The findings of this study can support YES!Delft in the assessment of applicants for the incubation program and they can support YES!Delft in assessing the progress of its client companies. Future research into entrepreneurship: The findings of this study provide promising new perspectives and directions for future entrepreneurship research.

SinGaz is a Dutch start up company that is going to design and retail electric scooters and bicycles on the European market, starting with Barcelona early 2012. The European e-scooter and e-bicycle industry is still in its infancy, and although this market is expected to be subjected to strong growth in the near future, its retailing situation has hardly developed to the same extent that many other industries have developed and most e-scooters and e-bicycles are sold through traditional, small scale multi-brand shops. This poses a great opportunity for SinGaz. In order to gain a strong position in the market, they want to build up a strong brand and sell their products through a branded retail formula that will be rolled out in large cities in Europe. In this report, a branded retail store is developed for electric bicycles and electric scooters for new start up company SinGaz. The challenge is to develop a brand that connects with the needs, desires and the daily lives of potential e-scoter and e-bicycle users, and to then translate that brand into a shopping experience. The first phase in this report explores how human behavior is influenced by the environment they are in. This is of importance because as a retail designer, one of your major responsibilities is to stimulate sales within the store. Research on how shop design influences behavior shows that some major sociological and psychological factors need to be taken into account when designing a shop. Personal control, respect and interaction are but a few key aspects of importance for people’s valuation of the shopping experience. A branded physical retail environment (as opposed to virtual retail environments) has the potential to express a brand to the maximum, because it contains all the touch points available to the brand, and all senses can be involved in the retail experience. Analysis of the market shows that the SinGaz brand, and subsequently the shopping experience should on the first hand be an expression of expertise of urban lifestyle, and in particular of urban travelling. The SinGaz shop should express that SinGaz offers more than just products, and that they have developed a complete transportation solution, where products and services complement each other. A second layer of the brand expression is ideological; research shows that communicating ideology in a shop is a powerful tool in engaging customers to a brand. SinGaz’s ideology is about sustainability, transparency and fair trade. Six emotional assets were found through interviews with people who live in Amsterdam, all of which cycled one hour every day or more. These emotional assets were visualized and used as guidelines and assessment tools for making and choosing between two mood boards, which in turn served as guidelines for design of the SInGaz shop. In this way I attempt to make sure that the design style will fit with what the brand expression. The result is a shop where service, information and inspiration are prominent features that supplement sales and thereby clearly expresses the benefits that SinGaz offers.

This master thesis shows a design project in which the Design for Social Impact method is applied, and evaluated, in Afrikaanderwijk, a socio-economically weak area of Rotterdam, for housing corporation Vestia. Afrikaanderwijk is a part of Rotterdam that has been subject to numerous urban renewal plans in the last couple of decades. A neighborhood which, to an extent, has lost its’ raison d’être since the harbour it was built next to was closed in the seventies. This former harbour oriented working-class area is now a highly cultural and ethnical diverse area which, in spite of these urban renewal projects, is still plagued by an array of complex economic, social and physical problems; high unemployment rates, insufficient youth support, high crime rates, little or no opportunities for social encounters, feelings of insecurity and very limited social mobility to name but a few. Estrade, a subsidiary company of housing corporation Vestia and owning over 85% of the social housing in the area, is now the instigator of a new wave of projects with the intent to address the aforementioned problems and improve the living standard in the neighborhood. In this design project I have strived to design a product that contributes to the improvement of living conditions through implicitly influencing users’ behaviour. As a focal point for this design I have chosen the social phenomenon of ‘social ties’. First research was done on how social ties within Afrikaanderwijk should be influenced for general social benefit. Through observation, interviews and literature research factors influencing social ties, and consequently how social ties can influence the community were defined. With these factors a new context was created in which Mark Granovetter’s theory “The Strength of Weak Ties” formed the basis. This defined the design direction, or the statement; I want to create bridging weak ties in Afrikaanderwijk. Bridging weak ties are social contacts with members from social groups different from one’s own. These bridging weak ties, or social bridges generate more diversity in information flow, creating more opportunities for the members of the community, more familiarity and more social cohesion. In Afrikaanderwijk there are rigid divisions between social networks, or different communities and ethnic groups. Specifically the Turkish community is very closed off from its’ environment, but this goes for more communities within the area. Social control within the group and lack of familiarity with others outside of the group prevents social bridges from emerging. Next the most concrete behaviour resulting in the previously defined statement was defined; I want inhabitants of Afrikaanderwijk to make contact with others outside of their regular social circles. A specific domain in which these social bridges could develop with the presumed highest possibility and efficienty was chosen; parents around the schoolyard. This was directly related to the next step in which a strategy for realizing this desired behaviour was developed. The contact between parents on the schoolyard is limited, and the barriers for making contact with members of different communities are very high. The strategy applied was twofold: -I wanted in my design to focus on positive (inter-cultural) human characteristics, stressing the similarities, to create moments of familiarity to overcome, or at least lower reserves for instigating contact. -I wanted the design to focus on the children’s’ goals and concerns, and parents acting in their favor. The parents would be more willing to overcome their own inhibitions for making new contact, if they accomplish something for their child in the process. In addition, the randomness of the contacts (cross-cultural/bridging) is less apparent with the children, this opens up possibilities. The design is an addition to the way birthdays in primary school are celebrated. Birthdays are not celebrated at home in every culture, but in school everyone does. And indiscriminately the birthday is a highly anticipated event, for the child and in many cases the parent as well. The design is a slide that on regular days is part of the school playground for the older kids, ages 6 and up, accessible with stairs. However, on the 6th birthday of students the slide provides a bridge between celebrations inside, and the parent outside. This is made possible by the parents helping the parent of the birthday child in moving the slide from its’ normal position towards the classroom window, allowing the children (birthday child first) to slide down from the window to the schoolyard. Moving the slide is only possible with the help of others, this is the first moment of contact. With the joy and discharge of the child at the end of the long day in mind, the parent will be implicitly forced, but not experience this as force, to approach or come in contact with others. The focus will be on the end of the slide. The characteristic birthday treats will be handed out, and in a positive, festive and (for the children) euphoric situation emphasis is put on the similarities and positive human characteristics of the parents interacting with their children. In time, the birthday celebration can become a ritual, and a system of reciprocity (parent offering and asking each others aid) can come to be. The repetition of the ritual, and with that the accumulation of the moments of recognized similarity will build up inter-group familiarity with the ‘forced’ moments of collaboration and asking for help providing moments of contact.

The outdoor furniture branch is based on municipalities concessions. It is common that tenders should be formulated in a short period of time, which requires quick thinking and ready-to-use concepts. Therefore JCDecaux would like to have an up-to-date list of demands and wishes of the modern public transport stop and an inspirational concept. Based on an internal and external analysis, JCDecaux will benefit from an up-to-date shelter design that is sustainable, modular, economical efficient in purchase price and maintenance and ready for implementation of emerging applications.” The proposed design concept “Pays-Bas” contains an unobtrusive neutral appearance which suits each municipality and traveller. The design is simple and transparent. The shelter is designed to be infinite extendable in length without any modifications to the construction. Extension is carried out in modules of 1,5 meter. The modules create easy assembling, maintenance and replacement of components. The two-piece columns are equipped with removable cover panels, which create access to the column spacious cavity. With these feature fasteners, cables and electronics are easily to conceal inside the column. The findings of the internal and external research have led to the list of demands and wishes, a strategy and a design vision for the creative process. The first stage of the concept development was divided in two parallel creative paths. At one path a solution finding contribution of the product was carried out, whereas at the other path inspiration was conducted. The paths joined each other at the development of a scale model. This model is used for a survey and redesigned to create the final CAD model.

This report describes the Graduation project implemented at Industrial Design and Engineering faculty of Delft University of Technology. The project was executed at Royal Philips Electronics, Amsterdam. The project dealt with the dilemmas of ironing faced by the users, especially using Ironing steam generators. The goal of the project was to design innovative Ironing steam generator for the year 2013. The target group assigned for this project were females aged between 25~35 with families. An assortment of methods were used to identify the user needs and gather in-depth insights into the usage of Ironing steam generators, for example: Observations, Home placements, Interviews and questionnaire. The research concluded that the users desire to have simplicity in their product and the associated functions. The water tank and cord/hose storage posed the biggest problems, technology was the last factor the users were interested in improving upon. The proposed solution Ironaire solves many of the dilemmas faced by the user. The main proposition is to convert the complete surface of the ironing steam generator into a water tank. This gives users the benefit of longest ironing time between re-fills and 360 degree view of the water level while ironing. The surface is also utilized to store the hose thereby improving the efficiency of the total volume. The iron design is very sleek , dynamic and is designed to give perception of speed. All the controls for steam and temperature control are on the nose of the iron along with LCD (dashboard/cockpit). This gives user improved control and feedback of the functions of the steam generator. The product was tested for various fundamental design elements and found to be very appealing, modern which could stand out in the shelves. The base was appreciated more relative to the iron, the iron was considered too smooth and sleek to remove the tough wrinkles.

A strategy does not last forever. For companies it is recommended to analyze and renew their policy continuously. A company which is renewing its strategies and themselves is BR-ND. This company executes strategy transformations at an emotive (based on emotion) level. BR-ND has learned in their work that the support of the stakeholders of a defined strategy is not sufficient at the implementation. Involvement of these stakeholders in the strategy transformation will create support. This report is redesigning the service portfolio of BR-ND with the goal to involve all relevant stakeholders during the strategy transformation. The biggest gap is between the defined strategy (defined by a project team, including board members), and the workplace with the most important stakeholders of a strategy: the employees. Next to the lack of involvement of the stakeholders in the strategy transformation, the values and meanings of BR-ND towards branding are changed but these were not included in their service portfolio. BR-ND believes today in emotional based strategies, created with co-creation of the client and cool tools. Their meanings are changing towards an inside-out approach where the image and identity are close together. The brand or strategy is created from within the organization and occurs at an open and transparent manner. In this report an external and internal analysis is executed. The external analysis researches the competition and the society. The approach of people towards brands is changing, with help of social and technological trends. Consumers want to create by their own, they don’t accept coercion and they create their own environment/communities. The technological trends of internet and mobility support this. Competition of BR-ND is reaction on this with a simpler, enjoyable strategy transformation. The position of the strategist is changed to a facilitating role with an ongoing dialogue with the stakeholders. Due to the analysis some main focus points were revealed about the service portfolio of BR-ND. The most important is that there is no continuous communication to the stakeholders during the strategy transformation. During this process, the stakeholders should be involved; they should understand the fundamentals of the strategy. Next to this, the services portfolio with the supporting tools is not visible and there is no distinction between creation and documentation tools. During the next phase, the redesign phase, the new redesigned service portfolio is divided into three levels; the documentation, the tools and the communication to the stakeholders (platform). A characteristic of the strategy transformation is that it is intangible in the the creation. In this project this is resolved by a choice of attractive documentation methods and documentation methods of the ongoing process. Multi sensory (using multiple senses) plays a role in these documentation methods. The current tools are revised and additional tools are created. The continuous communication to the stakeholders is resolved in the concept ‘Brandroom’. This is a room within the office building of the client dedicated to the strategy. People bond, acquire and learn about the strategy in a transparent and accessible manner. The main upcoming trend where future is for strategy transformations is the need for strategy monitoring and refining. The world is changing fast, the strategy must follow closely. There is a need for sustaining the strategy after implementation. This will provide the fourth step; after analysis, strategy creation and design of manifestation, ‘living strategy’ will be a new service.

This graduation project is about creating and implementing an effective way to measure and showcase the return of investment in design at a technology-driven company.

Driessen Galleys Europe is a leading manufacturer of galleys and stowages. The graduation assignment was to explore the new design possibilities of galleys with new materials and the challenge was to optimize the galley design which was established by very long hours of engineering process and experience of Driessen over years in this industry. The initial project planning was made according to the design approach of Pahl Betz including the design phases. As a practical explanation of these phases, in the analysis, first we see things far away and follow their track, then we try to get closer from different angles by different conceptual solutions and then try to figure out and envisage much more closer by detailing. In the analysis phase, galley system and design method of Driessen were investigated, heaviest and most costly parts in the galleys system were identified and new materials and manufacturing techniques were explored. This search mainly focused on composite production methods because of their weight advantages. The concept development involves the collection of strict aviation requirements for galley design. Design method has been reviewed during this phase and appropriate approaches for this technical design case were identified. On this basis, creative sessions were conducted to determine the promising elements on the galley system. Then concepts were generated taking into account these targets. Concepts have been compared and evaluated according to requirements and design goals. As the last phase, chosen concepts were detailed to join each other and related materials were determined. A new way of assembly was proposed mainly for G5 galley but the production principle can be applied to other galleys as well.