Title
The Meaningfulness of Saving Money: A web enabled money saving product-service that improves people's saving experience by enhancing their motivations
Author
De Francisco Vela, S.
Contributor
Desmet, P.M.A. (mentor)
Faculty
Industrial Design Engineering
Department
Industrial Design
Programme
Master of Science Design for Interaction
Date
2014-07-17
Abstract
There are many people who are talking about the importance of saving money and the different strategies to use it in a smart way, influencing well-being. If one browses “saving money” in Internet, the results will show tons of blogs with different rules, strategies or examples on how to do it. This project is not about that; it is about exploring the meaningfulness of saving money by discovering its intrinsic value. Of course there will be some people that will argue that saving money is, by itself, meaningful enough, however is a good exercise to think about how can one save money focusing more on what can one do with that resource and contributing to ones happiness. In this report I will try to persuade you to find the importance of being more conscious about your savings, your goals and your emotions. I will bring you through my own quest on finding the meaningfulness of saving money. In order to do that, I worked together with the Delft Institute of Positive Design. Together with them I conducted a research taking a BILLEGAS piggy bank as design case study and defining the success elements that contribute to people’s happiness when saving money. Also, I had the external collaboration of Rabobank Netherlands and their Marketing department in charged of the personal savings and capital market. This quest started before my research internship, but was only until that moment that the idea of contributing to Positive Design came across. I gathered literature from different fields, such as Positive Psychology, Positive Economics and Positive and Emotional Design, to narrow down this project. Together with the results of the research, it helped me to focus the directions that I explored. Parallel to that I did a study about the different solutions available in the market and placed them in a chart that was used for the ideation and the concept generation phases. Together with those concepts, two user tests were conducted. The users tests aimed to evaluate the proposed ideas and gather new insights to continue unveiling the challenges that took me closer to synthetize this project. In the end a Human-Product Interaction solutions is proposed that encourage people to save money, reflecting and exploring on the importance of each item they are saving for, making an assessment between the price that is paid for an item and the value one can discover within that item.
Subject
saving bahviour
happiness
meaning
discovering value
piggy banks
To reference this document use:
http://resolver.tudelft.nl/uuid:f88e2df7-9755-4b4c-860f-1830580b27ba
Access restriction
Campus only
Part of collection
Student theses
Document type
master thesis
Rights
(c) 2014 De Francisco Vela, S.