Print Email Facebook Twitter A strategic solution for fostering the 3DP marketplace business Title A strategic solution for fostering the 3DP marketplace business Author Chang, C. Contributor Calabretta, G. (mentor) Creusen, M.E.H. (mentor) Faculty Industrial Design Engineering Department Industrial Design Programme SPD Date 2015-11-30 Abstract This project focused on an analysis of the unmet needs of 3D printing shop owners, as well as the needs and concerns of the end customers in a 3DP e-commerce context. The goal of the product is to create a design solution for fostering a 3D printing marketplace business for project client - Triple 3D. The report explains the research analysis, conceptualization and the final solution developed as a graduation project of the Master in Strategic Product Design of the Industrial Design Engineering Faculty at TU Delft. This report elaborates on the current situation of B2C 3D printing market. The result indicates that the current B2C 3D printing designs and services are mainly used by early adopters, which is mainly ‘makers’ only. The future business potential of B2C market is still remain unclear since the early majority have relatively low acceptance rates on 3D printing products at the moment. Little insights from both designer and end customer’s side have been captured which increases risks for marketplace players such as Triple 3D. To create a successful business, the project seeks for a solution for helping the designers (shop owners) to offer better 3D printing designs that fulfil the unmet needs of customers. Therefore, the objective was set on creating a strategic solution that can foster the marketplace business by assisting designers to create market-driven product. During the exploratory phase of the study, the thesis project intended to first, conducting both internal and external research to understand the current situation of the B2C marketplace market. New opportunities and challenges that Triple is facing are concluded in the SWOT analysis. Afterwards, a more concrete market direction of Triple’s marketplace was defined by screening and evaluating all the potential product categories. A decision was made that Triple’s marketplace will go for the feminine market direction, targeting on three main product categories - phone accessory, household product, home decor. Then, two customer researches were conducted in order to discover the user insights that can drive innovation. Both designers (shop owner) and the end customers were invited to the research. Based on research, the market position was defined to focus on ‘creative market’. The core of the business is to bring more creative and exclusive designs at a more approachable price overtime to eliminate the gap between current offerings and the needs of our target customers (female who aged between 20-35). A set of design challenges were created for guiding the ideation phase. The final design is a holistic service system that can assist shop owners making better design decisions was created. Designer not only will get real time market insights from the Triple 3D’s system, but also can get direct feedbacks from (potential) customers. In addition, a unique mass-customization service powered by Triple 3D will be introduced on the marketplace to fulfil the unmet needs of the end customer. It allows end customer to create their own personalized gift at a approachable price. This is achieved by combining a selected mass-produced item with a 3D printing design from the design pool. This mass-customization service becomes another unique selling point to attract more end customer to experience 3D printing designs. Finally, an implementation map to give guidance for getting all the stakeholders on board was created, including marketing strategies that aim at reaching to more potential shop owners and create awareness among end customers. Subject 3D printingmarketplacecustomer needsuser research To reference this document use: http://resolver.tudelft.nl/uuid:0536146a-bd4f-4f7f-9681-469cbfe2a539 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2015 Chang, C.