Print Email Facebook Twitter Increasing the user adoption of MyOrder Title Increasing the user adoption of MyOrder Author Van Herk, S. Contributor Snelders, D. (mentor) Kooijman, A. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2015-08-20 Abstract In 2008, Thomas Brinkman founded MyOrder as a solution for delayed services in catering. He developed a mobile application that allowed users to order products, without having to wait for a waiter. MyOrder gradually expanded and in 2014 more than 14.000 merchants were connected to its platform. On the user side however, the adoption rate was much lower. In order to increase the user adoption, this project was initiated. Based on the Delft Innovation Model (Buijs, 2012), we analyzed the internal and external environment of MyOrder, developed a new adoption strategy and created concepts to accompany the new strategy. Subject strategyuser adoptionmobileorderingpaymentsmobile platformenjoymentsocialinnovation To reference this document use: http://resolver.tudelft.nl/uuid:14cf1c54-3b08-4d5d-b5de-aab8735e809b Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2015 Van Herk, S.