Print Email Facebook Twitter Designing a social TV experience Title Designing a social TV experience Author Lim, T.L. Contributor Freudenthal, A. (mentor) Simonse, W.L. (mentor) Faculty Industrial Design Engineering Department Design Engineering Programme Master of Science Design for Interaction Date 2013-05-21 Abstract The assignment Ziggo has no unique social media service or feature in their Ziggo interface proposition. My assignment was to design social TV features for this Ziggo interface. The target group were the ‘Young & single’ (16-34 years). The approach Vision in Product design was combined with Contextmapping to create a meaningful and coherent product story based on the interactions and context of product use. The vision Internet changed user behavior and their expectations in terms of mobility, availability, immediacy and relevance. Internet beats TV on these aspects, making it an increasingly popular source of content and entertainment. In contrast to this change, people still have a need to share their (TV)experiences. The vision statement I want to enable people to add value to linear TV, by making TV experiences shareable on social media. The solution The Ziggo+ app offers users a social media network, which allows them to share their TV experience, while adding value to linear TV. Ziggo+ users edit and share all the interesting pieces of TV making Ziggo+ a source of relevant TV content you can enjoy anytime and anywhere. Subject TVsharingsocial mediasocial TVinteractionexperienceViPcontextmapping To reference this document use: http://resolver.tudelft.nl/uuid:1da66a2a-7417-4ba9-8f06-cfce3425044e Embargo date 2014-05-21 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2013 Lim, T.L.