"One Fine Day", a conversation through play

"One Fine Day", a conversation through play

Crossley, A.C.

Hekkert, P. (mentor)
Roscam Abbing, E. (mentor)

Industrial Design Engineering

Industrial Design

Master of Science Strategic Product Design

2013-07-09

This project follows the Brand Driven Innovation approach intending to make innovation at JOOLZ more valuable for the company and for the consumer. JOOLZ is a growing company and has the potential to gain a good positioning in the market since its Positive Design holds great potential as becoming a real differentiator in the stroller industry. The main focus of this project was translating JOOLZ’ DNA into a product. The Positive Design approach being developed at TU Delft, was used to enrich the meaning of JOOLZ’ Positive Design and its role in the NPD process. The outcome is a toy meant to bring parents and children together triggering their curiosity and creativity.

toys
JOOLZ

http://resolver.tudelft.nl/uuid:1f15d05b-7e71-4010-97e6-709a1ff1945b

2013-06-28

Campus only

Student theses

master thesis

(c) 2013 Crossley, A.C.