Print Email Facebook Twitter Business Model Innovation in circular product design: A case study in kitchen appliances Title Business Model Innovation in circular product design: A case study in kitchen appliances Author Schuit, C.S.C. Contributor Bakker, C.A. (mentor) Roscam Abbing, E. (mentor) Smit, E. (mentor) Faculty Industrial Design Engineering Department Design Engineering Programme Master of Science Integrated Product Design Date 2015-08-28 Abstract Without the guarantee for product return or company ownership, circular alternatives can have a higher perceived financial risk than linear alternatives. Therefore, it is essential to start at the business model to create preconditions for a circular system and develop propositions consumers are willing to pay for. This requires a shift in thinking, in which products are merely seen as tools to accomplish a desired outcome. This thesis explores how business model generation can steer circular system and product design. Based on a literature study, the thesis proposes a revised business model canvas which can be used as a tool in circular economy projects. The case study focusses on kitchen appliances for working mothers. Based on three different business models, food processor redesigns are developed to explore how business models steer system and product design. Subject circular economycircular designbusiness model innovationbusiness model To reference this document use: http://resolver.tudelft.nl/uuid:1ff77220-3f3c-4aeb-b93e-758ddddc00dc Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2015 Schuit, C.S.C.