Print Email Facebook Twitter How can scarcity be used to prolong the process of hedonic adaptation? Title How can scarcity be used to prolong the process of hedonic adaptation? Author Bos, Z.C. Contributor Saärksjarvi, M.C. (mentor) Cankurtaran, P. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2015-07-17 Abstract Consumer happiness is one of the things every company wants to create. They want people to be happy with their products and services since that leads to a positive association with the brand. After buying products or services people are “happy” about their new possession, it gives them an added value. This increase in happiness will not last permanently and mostly fade away. This is called the hedonic adaptation. In the beginning people have a visual growth in happiness and this slowly turns into satiation and the happiness level will return to its original state. Thus, the aim of the study was to explore whether scarcity has an effect on the hedonic adaptation and what factors are causing this prolongination? Subject scarcityhedonic adaptationmarketing toolmargeting strategyresearch To reference this document use: http://resolver.tudelft.nl/uuid:22ad247d-c1af-43a6-94c9-ee38ef787e86 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2015 Bos, Z.C.