Print Email Facebook Twitter ATLAS: A placemaking design strategy and P.S.S. to promote awareness for invisible environmental effects Title ATLAS: A placemaking design strategy and P.S.S. to promote awareness for invisible environmental effects Author Shetrit, M. Contributor Brezet, H. (mentor) Roscam Abbing, E. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2016-03-02 Abstract In this master thesis a data based Product Service System is proposed, which will trigger and raise awareness regarding the unperceived environmental factors affecting our life quality and enable users to take action. The Atlas Network serves as a boundary object bridging the gap between our perception of environmental effects and their harmful reality. The problem is that environmental problems are not merely environmental, but human, for they are affecting directly our habitats and quality of life. Environmental effects are one of the ‘wickedest’ problems in our reality; they are unique, complex and require various stakeholders, which often contrast in interests. In essence, the project goal is to promote perception about air pollution effects locally, which in turn will lead to care and want to know, that will lead to behavior, that will mitigate the effects on human health globally. There is plenty of evidence linking environmental pollutions with human health. Although there is an abundance of technology and data available nowadays to promote the perception of this significant link, it is not directly perceptive to our senses, for some of the effects are virtual, making them both harder to perceive in the first place, and even harder to care about, or want to know. Moreover, the data itself has innate problems, being massive, exclusive and passive, it does not fully employ the potential it can have for humanity. The project achieves its goal with the design of a physical data animation system, and its implementation in multiple locations worldwide. Atlas makes the intangible data tangible by means of design and its integration with technology, and transforms the data from Massive to Focused, from Exclusive to Inclusive (e.g. general public accessibility), and from Passive to Active. The system includes a dedicated public-space as a part of a placemaking strategy, where the dynamic public sculpture animates the pertinent environmental data in the most perceptive way, and public sitting defines a perimeter creating an environment. Atlas Air is designed to trigger curiosity in a seductive way, not emphasizing the fearful and dangerous nature of air pollution, but rather presenting it in an attractive, dynamic and exciting package full of possibilities for improvement and change. Creating an experience of positive enlightenment. From literature research encompassing findings from various fields, including psychology, sociology, neuroscience, information design, urban geography and management science, it was concluded that in essence, we know what we want to know, not necessarily what we need to know. Therefore, the design strategy suggested concentrates in changing the want. If people will be curious and care to know the things they need to in order to aspire to have better personal health and better life quality, they might act to improve it. Since not many similar projects as the strategy and P.S.S. proposed exist in the market, a deeper analysis was made to four selected projects, that aim to promote awareness for some invisible effects. From an analysis using objective and subjective parameters based on the literature review insights, data design effectiveness scoring was done. At an early, conceptual phase of the process, two focus group sessions were held with pertinent stakeholders and potential investors. These were done in order to qualitatively verify the system’s concept desirability, viability and feasibility. From these sessions it was concluded that the system would be indeed best if it would be dedicated to a singular, specific effect, and that it should employ a familiar, seductive and intuitive design language. They found the concept both desirable and needed. At a later stage of the design process, quantitative verification was done via target users questionnaire, verifying the concept is desirable, viable and feasible from the general public point of view (160 participants). It aided in the selection of air pollution as the system subject, and in crafting the system’s value proposition; identifying potential stakeholders and partners according to public expectations. The final design of the system was reached after an ideation phase in which four concepts were selected. The chosen concepts were then evaluated individually and comparability to each other using a perception effectiveness chart, which was devised by the author. In addition, a roadmap to realize the product service system over a span of ten years was created. The Atlas Air Network consists of two components to correspond with the intended user experience a physical and a virtual one. The physical component is a dynamic structure and environment that aims to trigger and entice the user. The virtual component of the system is a web platform that corresponds with the third stage of the user experience, which aims to enable users to take personal and public actions. The P.S.S works in the following way. At the back end (i.e. operational processes and activities that are not visible to users) data of effects is gathered through sensors from relevant partners such as Aclima, a leader in sensor technology, then useful data is selected, aggregated and designed. At the front-end (visible to users) effects are animated via the public sculpture, displaying ideal, safe, and not safe levels. Every fifteen minutes effects are displayed in relation to other places, informing via relativity, and motivating the Atlas best place competition. Actions and recommendations are available via web platform interaction, where users find out what they can do to help and even vote on related petitions. Although there is no monetary profit directly gained from this system, its value is measured in terms of health benefits, social benefits, intellectual property, technological development, policies changes and users participation. In addition to the non-monetary value gained by the system, its monetary value is incredible, due to amounts of money and resources spent on air pollution damages that can be saved. Therefore, the Atlas Air network monetary value proposition can be described as a loss prevention strategy. If the Atlas Air will prove successful, its local placemaking strategy, once duplicated, will become a global placemaking strategy. Caring locally in order to change globally. Subject PlacemakingHealthLife qualityEnvironmental designData visualizationData animationPerceptionBest-place rankingAir pollutionInformation overload To reference this document use: http://resolver.tudelft.nl/uuid:39839353-8a76-41b0-b8a5-5d7b4ab0093b Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2016 Shetrit, M.