Print Email Facebook Twitter Entering the Indian Airway Management market: A strategy for Ambu to enter the Indian market for Airway Management Title Entering the Indian Airway Management market: A strategy for Ambu to enter the Indian market for Airway Management Author Zwamborn, R.P. Contributor Kandachar, P. (mentor) Freudenthal, A. (mentor) Smulders, F. (mentor) Faculty Industrial Design Engineering Department Design Engineering Programme Master of Science Strategic Product Design Date 2010-05-20 Abstract This reports provides an entry strategy for Ambu in the Indian market for Airway Management. This strategy is based on a situation analysis of the company Ambu and a field research among hospitals in India. The project is done in cooperation with Designit, a Danish Design consultancy. Subject Indiastrategymarketingfield research To reference this document use: http://resolver.tudelft.nl/uuid:398bd7c3-ffc5-4fdb-a816-c7936b5fd276 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2010 Zwamborn, R.P.