Print Email Facebook Twitter Why Do Companies Pursue Collaborative Circular Oriented Innovation? Title Why Do Companies Pursue Collaborative Circular Oriented Innovation? Author Brown, P.D. (TU Delft Circular Product Design) Bocken, N.M.P. (TU Delft Marketing and Consumer Research; Lund University) Balkenende, R. (TU Delft Circular Product Design) Date 2019 Abstract We investigate why companies collaborate within the circular oriented innovation process. The purpose is to understand what motives trigger collaborative circular oriented innovation, as well as conditions, drivers and barriers. First, we define circular oriented innovation building on sustainable oriented innovation literature. Subsequently, we investigate 11 leading circular economy companies operating within the Netherlands, who developed collaborative circular oriented innovation activities. 'Hard' and 'soft' dimensions for innovation are identified and applied to delineate the drivers and barriers for collaborative circular oriented innovation. Our findings indicate that collaborations are conducted by entrepreneurially-minded actors through sharing a vision, enthusiasm, and crucially, a credible proposition for a circular economy. Furthermore, collaboration is sought early, to co-develop the problem and solution space and integrate disparate knowledge from across the value network, to mitigate increased complexity. Motives to collaborate vary between personal and organisational, and intrinsic and extrinsic levels. Collaborations start based on a relational basis between 'CE front-runners' to advance knowledge through experimentation. 'Soft' challenges to advance collaborations towards the competitive remain around culture, and the mindset to share rewards and risks. Without suitable solutions to these challenges, collaborative circular oriented innovation could remain underdeveloped within the transition towards the systemic level. Subject Circular drivers and barriersCircular economyCircular experimentationCircular oriented innovationCollaborative innovationSustainable oriented innovation To reference this document use: http://resolver.tudelft.nl/uuid:3ce05512-4324-47b1-9d39-c4a7dc140fcd DOI https://doi.org/10.3390/su11030635 ISSN 2071-1050 Source Sustainability, 11 (3), 1-23 Part of collection Institutional Repository Document type journal article Rights © 2019 P.D. Brown, N.M.P. Bocken, R. Balkenende Files PDF sustainability_11_00635_v2.pdf 934.32 KB Close viewer /islandora/object/uuid:3ce05512-4324-47b1-9d39-c4a7dc140fcd/datastream/OBJ/view