GAME ON: Using game elements to stimulate environmentally friendly driving

The company (WeGo a provider of a total solution for corporate passenger car fleets) wanted ways in which they could keep their leading position, their client (municipality of Amsterdam) needed ways to fulfill their sustainability targets and the users (the employees) are unaware of the impact their driving behavior has on their carbon footprint. By combining a user-centered design process with short iterative cycles the concept was able to evolve to the capabilities and limitations of the users. This way the adoption by the users would happen more naturally as the gap between their current knowledge and target knowledge is kept to a minimum. An additional functionality to the current WeGo app has been developed. It combines elements from the self-determination theory and gamification to motivate the driver and ensure the tasks are meaningful to them. Due to privacy regulations the drivers can compete and compare their results with each other anonymously.

Subject

sustainability
corporate car-sharing
gamification
psychology
digital

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Student theses

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master thesis

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