Print Email Facebook Twitter Companies plugged in: A study of the motivations of companies to introduce electric vehicles in their organisation Title Companies plugged in: A study of the motivations of companies to introduce electric vehicles in their organisation Author Verouden, C.T.A.F. Contributor Herder, P.M. (mentor) Lukszo, Z. (mentor) Steenhuisen, B.M. (mentor) Faculty Technology, Policy and Management Department Energy & Industry Date 2013-05-16 Abstract Electric driving is currently a hot item in the Netherlands. Yet, it is surrounded by uncertainty result-ing in companies adopting a wait-and-see attitude regarding the introduction of electric vehicles (EV). This paper’s aim is to study what motivates companies in the Netherlands to introduce EV in their organisations. Interviews are conducted and analysed. It appeared that the framework of motivations is incomplete and is therefore extended with the innovation characteristics. They represent the necessary conditions which must be met for companies to accept and introduce a technology like EV. Concluded is that innovation characteristics strengthen the motivations of companies to introduce EV. Using the proposed framework, recommendations are made to motivate companies to introduce EV. Subject electric vehiclescompany motivationsinnovation characteristicselectric vehicle introductionlarge-scale diffusion To reference this document use: http://resolver.tudelft.nl/uuid:4a603ca4-9ee8-4238-92a9-e5a4e5933dca Embargo date 2013-05-17 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2013 Verouden, C.T.A.F.