Improving the Picnic Runner’s Experience

Applying user experience to vehicle design

Master thesis (2020)

Authors

B.C.D.E. Collin Industrial Design Engineering

Contributors

G.J. Pasman Design Conceptualization and Communication - IDE (mentor)
A.M. Willemen Responsible Marketing and Consumer Behavior (graduation committee member)
Joris Wolters (coach)
Faculty
Industrial Design Engineering, Industrial Design Engineering
Copyright: © 2020 Ben Collin
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Published Date

27-03-2020

Language

English

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Faculty

Industrial Design Engineering

Abstract

The aim of this thesis is to implement knowledge of a user's experience into vehicle design. Picnic is developing a new delivery vehicle and this project will explore what could be improved on the current ePV for the ePV2. The target user, the Picnic Runner is researched thoroughly to find where the ePV design lacks positive user experience. Problems around the current vehicle were assessed within the research stage with consideration of known foreseen problems with the new design. The Runner’s perception of safety was a found issue and a design was a concept created to help them work safer. This project is concluded with a design proposal that is grounded via research and tested prototypes.