Title
Enhancing emotions in ANWB's services
Author
Bruins, A.S.
Contributor
Van Engelen, J.M.L. (mentor)
Buijs, J.A. (mentor)
Herrewijnen, R. (mentor)
Faculty
Industrial Design Engineering
Department
Design Engineering
Programme
Master of Science Strategic Product Design
Date
2014-07-14
Abstract
The Koninklijke Nederlandse Toeristenbond ANWB [ANWB] is an organization offering products and services for its members in the field of mobility, travel and leisure. ANWB wants people to travel around freely and enjoyably. However, at the moment, ANWB’s products, services and communication are developed and delivered very functional and practical: The consumer does not experience the intended positive emotions. Therefore, the aim of this study is to find out how ANWB can enhance emotions in the design of its services. By performing an internal analysis, literature review, benchmark studies and a field research with (end-)users, strategic design advice is delivered to increase the intended consumers’ emotional experience. To illustrate this set of recommendations, one specific service of the ANWB, the ANWB Onderweg App, has been altered. Thus the presented design of the ANWB app is an example of the implementation of the recommendations.
Subject
emotions
design
freedom
joy
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Access restriction
Campus only
Part of collection
Student theses
Document type
master thesis
Rights
(c) 2014 Bruins, A.S.