A CANS-preventing posture-coaching shirt accompanied by an application that is positioned in a world of professionals

Goal of the graduation project is to make a market proposition for an existing innovative product, the FysioPal. This is done by researching the internal and external market environment as well as the stakeholders that can be influencing in the business model network of the product-service FysioPal. By combining the insights found internal as well as external, infographics have led to personas and a customer journey. This has been the basis of the business model of the product that forms, together with the product principles, the product proposition.

Subject

proposition
netmap
customer journey
ergonomics
sedentary bahavior
CANS

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Student theses

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master thesis

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