Print Email Facebook Twitter Improving the visitor experience at Avifauna Title Improving the visitor experience at Avifauna Author van der Ende, E. Contributor Desmet, P.M.A. (mentor) van Boeijen, A.G.C. (mentor) Faculty Industrial Design Engineering Department Industrial Design Programme Design for Interaction Date 2016-10-28 Abstract This thesis describes the development of Voogel, a collection of bird masks with which children can experience a bird’s vision with their human eyes. Recent research showed that word of mouth marketing has lately been the most effective way of marketing for Avifauna and not other marketing programs they conduct, like flyers and posters. The goal of this project was to find out what and in which way visitors tell about their experiences at the park, with the purpose of stimulating the word of mouth marketing of Avifauna. The focus lays on their largest target group: parents with children. Avifauna has different main objectives: preservation of the park and of biodiversity, education, conservation, providing bird shelter and scientific research. Although entertainment is not seen as the main goal, visitors want to be entertained when they visit Avifauna. This is not only the case for Avifauna but for most zoos. The visitors want to interact with the animals and see them active. This is entertainment for them but it can conflict with the welfare of the animals. Still, the visitors need entertainment because the park needs revenues from the ticket sales to be able to work on their main objectives. Most people do not seem to have a realistic image of birds, this was the outcome of a survey that was done during the analysis phase. The opinion of the respondents of the survey was often based on how birds are represented in the media and how they are referred to in sayings. It is the job of the zoos to educate their visitors. Therefore Avifauna can help giving a more realistic representation of birds and help to change the prejudices, especially the negative ones. As explained before education should also be entertaining; the reason why visitors come to Avifauna. Interviews during the analysis showed that parents go to Avifauna because their children enjoy it. They love to tell about the reaction of their children during specific moments, especially about the expressions on their children’s face. These were often moments that were a bit scary for the children, because it was new for them. Seeing these different kind of emotions on their faces was something the parents loved to talk about. To get parents to talk about their experience in the park the design goal is to create an adventurous experience for the children, that shows them the fascinating and realistic image of birds and result in enthusiasm by the children. As a result the parents want to share this experience with others in a tangible way. The design needs to evoke curiosity, which evolves into fascination and astonishment during the experience by the children and results in enthusiasm that can be seen by the parents. This resulted in Voogel, a collection of bird masks that let children experience how birds can see. The bird masks let the children experience the visual capacities of a duck, an eagle and an owl, each with their own mask. The masks have a realistic look so the birds can be recognized. A fairy tale twist will trigger the fantasy of the children and make the masks more attractive for a picture. Birds have different visual capacities than humans and can see more. Putting on the mask will give the children a feeling of this difference. The user will be fascinated by what a bird is able to see. This is done by using special lenses and mirrors. Because the depth perception of the user is altered when wearing the mask the user can feel a bit disoriented. This makes it more exciting, because they have to be careful when walking. The masks are located at a special Avifauna cart where educational elements are represented. A volunteer will guide the user by telling them about the birds’ views and giving them small assignments. These assignments will help the child to get more into the role of a bird. The mask is combined with an optical illusion of 3D nest on the ground. The children are asked to find their nest, this will stimulate the walking which let them experience the differences in depth perception. This will also stimulate the photographing by the parents. The parents will often and easily share a picture with family and friends, especially if it is a cute picture of their child combined that also shows where they are and what they are doing. Testing the prototype of the duck mask with the target group showed the potential of this product. The children reacted enthusiastically and the parents took a lot of pictures. Still, some elements have to be improved. For example the information given should be made more interesting. It is expected that improving this point will increase the experience even more. Subject ExperienceZoochildrenadventurebirds To reference this document use: http://resolver.tudelft.nl/uuid:53cebbc2-6fd9-48f8-be36-9a148ed51306 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2016 van der Ende, E.