Values in the filter bubble Ethics of Personalization Algorithms in Cloud Computing

Values in the filter bubble Ethics of Personalization Algorithms in Cloud Computing

Bozdag, V.E.
Timmermans, J.F.C.

Technology, Policy and Management

Values and Technology

2001-09-06

Cloud services such as Facebook and Google search started to use personalization algorithms in order to deal with growing amount of data online. This is often done in order to reduce the “information overload”. User’s interaction with the system is recorded in a single identity, and the information is personalized for the user using this identity. However, as we argue, such filters often ignore the context of information and they are never value neutral. These algorithms operate without the control and knowledge of the user, leading to a “filter bubble”. In this paper, by building on existing philosophical work, we discuss three human values implicated in personalized filtering: autonomy, identity, and transparency.

value sensitive design
personalization
filtering
computer ethics
cloud computing
software as a service

http://resolver.tudelft.nl/uuid:5988617e-de91-4afa-9bc6-a820c41a47d1

1st International Workshop on Values in Design – Building Bridges between RE, HCI and Ethics, Lisbon, Portugal, 6 September 2011

Institutional Repository

conference paper

(c) 2011 The Author(s)