Print Email Facebook Twitter Proposal of Branding and Marketing Strategy of Virus Free Air Title Proposal of Branding and Marketing Strategy of Virus Free Air Author Kang, L. Contributor Buijs, J.A. (mentor) Snelders, D. (mentor) Khoary, E. (mentor) Sturm, E. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2010-09-23 Abstract The purpose of this graduation project is to create the brand image of Virus Free Air and to integrate the brand image into Virus Free Air’s communication process while visualizing the brand image. The brief was to explore what Virus Free Air should could potentially offer the elderly home market in the future. The main aspects of this assignment are: 1 Build up the brand image of Virus Free Air. 2 Integrate brand image of VFA into its communication process. 3 Develop the suggestions on market strategy of Virus Free Air 4 Figure out the needs of the market/customer in elderly home market. 5 Build up the business model for elderly home market. 6 Develop the communication strategy for elderly home market. 7 Develop the suggestions on product concept for elderly home market. Subject brandingmarketingstrategybusiness modelvisualizationpurifierair purification To reference this document use: http://resolver.tudelft.nl/uuid:65bc2997-a924-43f9-90f1-4fd86764f2a8 Embargo date 2011-09-23 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2010 Kang, L.