Print Email Facebook Twitter The power of city branding Title The power of city branding: Exploring the relationship between Rotterdam’s branding efforts and the gentrification of Katendrecht since the 1970s Author Mayer, Annika (TU Delft Architecture and the Built Environment; TU Delft History & Complexity) Contributor Sennema, Hilde (mentor) Degree granting institution Delft University of Technology Programme Architecture, Urbanism and Building Sciences Project AR2A011 Date 2023-04-27 Abstract The objective of this paper is to examine the relationship between city branding and gentrification, in order to critically evaluate the city branding ambitions integrated into cities’ policies worldwide. A case study of Rotterdam's central neighbourhood, Katendrecht, is used to investigate this relationship through a historical analysis of the area's development and the evolution of the Rotterdam City Brand. Although Katendrecht has undergone Urban renewal and Restructuring over past 50 years, it also faced socio-economic challenges that required the engagement of the community. In the early stages of development, residents fought to eliminate prostitution and decriminalize the neighbourhood. However, recent developments show an influx of developers and investors pushing gentrification processes due to Katendrecht's enhanced reputation, which was achieved through a marketing campaign in 2004. Subject AR2A011GentrificationCity Branding To reference this document use: http://resolver.tudelft.nl/uuid:68a35835-d163-4cec-9f3e-1aaeeee500b4 Embargo date 2023-04-27 Coordinates 51.9008921,4.4813723 Part of collection Student theses Document type student report Rights © 2023 Annika Mayer Files PDF Annika_Mayer_History_Thes ... s_2023.pdf 1.21 MB Close viewer /islandora/object/uuid:68a35835-d163-4cec-9f3e-1aaeeee500b4/datastream/OBJ/view