Print Email Facebook Twitter My move: A service design of moving experience for Ford commercial vehicle Title My move: A service design of moving experience for Ford commercial vehicle Author Xu, X. Contributor Stappers, P.J. (mentor) Hao, C. (mentor) Faculty Industrial Design Engineering Department Industrial Design Programme Design Conceptualization and Communication Date 2016-10-26 Abstract This graduation project was initiated by ID StudioLab, in collaboration with Ford. The goals are to understand deeply about commercial vehicle users' needs especially by using contextmapping method and to design innovative service concept in the area of mobility. This project adopted double diamond service design process, including Discover, Define, Develop and Deliver phases. The target group was decided as movers who are self-employed or work in a small company use van to deliver moving service. Deep insight gained from users, including both clients and movers, is that the tension of distrust relatively prevents positive user experience and emotions of stress and unconfidence occurs during moving. The overall goal of My Move is to build trust between movers and clients, respectively to let movers be confident and let clients be relaxed. My Move, as the final design, is a service provided by Ford which makes the connection between clients and professional movers. Ford, as a mediator between these two parties, provides service with features of integrated moving information, real-time tracking, instant notifications, (un)loading checker and editor, online platform and off line Pit stop station for leasing van and delivering box with RFID tags. Subject service designmoversuser experiencecommercial vehicle To reference this document use: http://resolver.tudelft.nl/uuid:6a84f9ae-f6f5-4e86-9dc6-22238eaae9f3 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2016 Xu, X.