Print Email Facebook Twitter Creative Growing Pains - A growth Strategy for JAM Visual Thinking Title Creative Growing Pains - A growth Strategy for JAM Visual Thinking Author Post, D.J. Contributor Smulders, F.E.H.M. (mentor) Van der Meer, J.D. (mentor) Overdijk, M. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2013-08-30 Abstract Getting to know the ins and outs of a growing creative company was the foundation for a growth strategy that will help JAM grow on their own terms. Guided by a measurable model that addresses all the issues that need to be resolved in order to ensure sustainable growth. everal steps were taken to ensure the relevance of the strategy. An analysis of relevant scientific literature was combined with an analysis of the internal and external situation of JAM. Interviews with both competitors and customers of JAM provided insights in the external situation of JAM. A case study of successful growth realisations in young professional service firms provided valuable insights into foundations of growth. The growth strategy bridges the gap between JAM’s current and desired state. To reach the desired state each of the growth bubbles needs to be further developed, implemented and supported by both owners and employees of JAM. A roadmap and corresponding product-service combinations will provide JAM with the first steps to start the strategic change process. Implementing the growth strategy will need to be a group effort. This will stimulate co-operative working styles and create a shared purpose. JAM will go through the growth model to fulfil each factor in the growth foundation. The bubbles show a few important steps that JAM will take. When the first four growth foundations are fulfilled, JAM will be able to experience the next evolution. Growing the company will be a challenging, exciting, intensive and somewhat confronting process. With the creative minds of JAM and the guidance of the growth model, JAM will strive to a bright future. Subject growth modelgrowthstrategyroadmap To reference this document use: http://resolver.tudelft.nl/uuid:7388afd6-7f94-4a9c-8905-f951cb5b386b Embargo date 2014-08-30 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2013 Post, D.J.