Inform and engagement in the IT Innovation management process

Employee engagement and stakeholder integration have become critical factors in today’s businesses due to more and more complex products. The IT Innovation management team at Volkswagen Financial Services AG strives to inform and engage stakeholders in their process. What is the best way to do so? How do we inform and engage the Business Key Users (BKU) and Technical Experts (TE) in the IT Innovation management process? The aim of this thesis is to create several services which inform and engage BKU and TE in the IT Innovation management process. The idea is that stakeholder inform and engagement in the IT Innovation management process improves the final performance. Moreover, it will tackle ‘Not invented here’ (NIH) among the various types of stakeholders. I used a design thinking approach throughout the entire thesis to understand, generate ideas and test prototypes with various stakeholders. First, I interviewed nine stakeholders to get some insight into their opinions on how they would like to be informed and engaged in the IT Innovation management process. Parallel to this phase, I conducted literature research on co-design, collaboration and employee engagement. In my analysis I found a gap in inform and engagement in the scout, rate and elaboration stages of the IT Innovation management process. Additionally, I discovered variations in the needs of how BKU and TE want to be informed or engaged. BKU are an active type of stakeholder who would like to collaborate and work together. TE, on the other hand, are a passive type of stakeholder who would like to be informed. TE would like to be engaged whenever they have a need. This thesis leads to two services on how to inform or engage BKU and TE in the IT Innovation management process. For the BKU, I designed ‘Innovation as a Service’ which consists of a ‘Conference Survival Kit’, ‘Co-rating Kit’ and a ‘Storyboarding Kit’. These services give BKU the opportunity to become engaged and actively involved in the scouting, rating and elaboration stages of the IT Innovation management process. InnoTube is an online community in GroupConnect which is built for the TE. InnoTube gives TE the possibility to become informed on new technical innovations by innovation posts and video podcasts. InnoTube makes the IT Innovation management process more transparent and gives TE the opportunity to express their opinion. Additionally, InnoTube can be used to promote events and give an overview of the highlights of each year.

Subject

inform
engagement
innovation
services

To reference this document use:

http://resolver.tudelft.nl/uuid:7882d4bd-2ab1-423e-9557-5c792125684b

Access restriction

Campus only

Coordinates

52.3009435, 10.5127883

Part of collection

Student theses

Document type

master thesis

Rights

Files

campus only