Print Email Facebook Twitter Towards a green design brief: Development of a support for Dutch designers (and their clients) Title Towards a green design brief: Development of a support for Dutch designers (and their clients) Author Goemans, M.O. Contributor Wever, R. (mentor) Bakker, C.A. (mentor) Faculty Industrial Design Engineering Department Design Engineering Programme Master of Science Integrated Product Design Date 2013-07-18 Abstract THE GOAL The Dutch Association for Designers (BNO) is the largest organization of professional designers in the Netherlands and committed to support the interests of its members. BNO provides assistance in sustainable design through their ‘Groene Offerte’ (GO) community. However, there is no adequate sustainable support for during the briefing process, where the framing of the solution space and development of the design brief takes place. This project set out to support the transition: TOWARDS A GREEN DESIGN BRIEF, by the DEVELOPMENT OF A SUPPORT FOR DUTCH DESIGNERS (AND THEIR CLIENTS). THE RESEARCH Literature research and interviews with design agencies were conducted to gain insight in: 1) Currently available sustainable tools 2) The briefing process at product design agencies and the (possible) role of sustainability 3) Requirements from both literature and practice on a sustainability support for the briefing phase. TOOL CONFIGURATION GO|DO is based upon a matrix lay-out, combining a horizontal axis with six product life cycle phases and a vertical axis with six sustainability perspectives. This results in 36 intersections, each containing specific sustainable strategies and examples of how to integrate sustainability in design projects. Through its matrix, GO|DO provides both overview and enables a smart selection of relevant sustainable strategies for a specific project and client. GO|DO PROCESS GO|DO consists of a Strategy Map, deepening cards, a manual, and accessories. The tool can be used internally at a design agency in preparation of a briefing meeitng with a client, as well as in a session with a client. Although the development of this tool (and therefore the manual) focuses on the first scenario. The manual guides the users through the tool process. A GO|DO session starts with selecting sustainability perspectives that fit with the characteristics of the client and life cycle phases that can be influenced in this project. These selections determine the relevant intersections for the project at hand and can easily be explored with the corresponding deepening cards. Afterwards the users are guided into translating their findings into tangible design goals and project ideas. The manual directs the users towards a prioritized and visualized representation of their results, that can be communicated with the client. VALIDATION Three sessions at design agencies have been conducted to validate and optimize the design and process of GO|DO. CONCLUSION This project has resulted in improved insight and a theoretical model of the briefing process in practice. It has substantiated that there is a gap in providing support to designers for the uptake of sustainable goals in the briefing process. As a practical result GO|DO was developed, which takes a first step in bridging the identified gap. Although limited by the focus on the ‘preparation’ scenario and product design agencies, GO|DO foremost supports reaching sustainable (goals in) design briefs for this application area. The main value of GO|DO as a tool for the designers lies in its smart selection of relevant sustainable strategies by considering client ambition and own influence. GO|DO is a tangible and useful result for BNO and GO. Subject sustainabledesign brieftoolbriefing To reference this document use: http://resolver.tudelft.nl/uuid:9a3d947e-0d59-4c48-ba3e-52de4e7f8992 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2013 Goemans, M.O.