Print Email Facebook Twitter Brand Focus Tool Title Brand Focus Tool Author Sobotie, T.O. Contributor Buijs, J.A. (mentor) Ferreira, J. (mentor) Faculty Industrial Design Engineering Department PIM Programme Master of Science Strategic Product Design Date 2013-01-21 Abstract A strategic tool for the LEYP brand was developed and two concepts were developed using the strategic tool. Subject Brand StrategyStrategic Tool To reference this document use: http://resolver.tudelft.nl/uuid:b5612835-3b36-40f7-a65a-9ce11b2ee822 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2013 Sobotie, T.O.