Contemporary Sustainable Premium Margarine Packaging: A product and strategy design for Unilever

Margarine is a novel product in comparison with butter; however it does have a little over century's heritage. As the timeline moving margarine has continuously improved, now it is the time that margarine starts claiming the premium product title. Hence a research was carried out to explore the opportunities which led to a product innovation. A new product requires marketing strategy and product design engineering to achieve the success. Thus a corresponding packaging was designed, and relative production engineering was proposed. Lastly to assist the product and marketing strategy, a retail concept was also designed. In the end the product and packaging were made for consumer and user testing, as well as for obtaining better engineering dimensions of packaging.

Subject

packaging
sustainability
margarine
premium

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http://resolver.tudelft.nl/uuid:b6de3d41-2343-4d17-a596-21d7311ab38e

Embargo date

2012-08-29

Access restriction

Campus only

Part of collection

Student theses

Document type

master thesis

Rights