Respect Bread

Respect Bread: Urban ways of dealing with daily leftovers

Wybenga, T.

Pohlmeyer, A.E. (mentor)
Jepma, E.J. (mentor)
Wormgoor, R. (mentor)

Industrial Design Engineering

Integrated Product Design

2016-05-27

The graduation project of Titus Wybenga intends to make Rotterdam more beautiful by avoiding large quantities of bread leftovers in public space and by promoting understanding between different cultural groups in the area. Own assignment: As an Integrated Product Design student, Titus started an independent graduation project about shattered bread that frequently can be found in public space. A phenomenon that occurs in every major Dutch city, mainly on the outskirts. According to Titus, the municipal approach has been too limited. The municipality wants to install bread waste bins; however, local residents do not want to throw bread in the bin due to their cultural/religious background. Titus designed a personal collection system that respects the values involved: the Broodbroeder. Broodbroeder: Being a Broodbroeder is a new volunteer job that generates dignity. The job is valuable for the community as it contributes to a clean neighbourhood and helps to create social coherence. The Broodbroeder rides a specially designed cargo bicycle to a number of bread collection sites and takes the bread to a place where it can be made useful. As part of their daily/weekly routine, local residents can bring bread to school, their local baker or the mosque, where baskets are set up to collect leftover bread. The Broodbroeder also has a social function. Each month, he will cooperate with local parties to turn leftover bread into delicious food on neighbourhood events. See the Facebook page for examples http://facebook.com/broodbroeder or the video at broodbroeder.nl

social design
design for well-being
bread
leftovers
food

http://resolver.tudelft.nl/uuid:c15438a6-9bcc-4433-9361-69ec3164afc2

Campus only

Student theses

master thesis

(c) 2016 Wybenga, T.