Print Email Facebook Twitter A value based market introduction strategy for a medical device start-up: Case study of Adjuvo Motion Title A value based market introduction strategy for a medical device start-up: Case study of Adjuvo Motion Author Butter, G.G.J. Contributor Smulders, F.E.H.M. (mentor) Rusák, Z. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Strategic Product Design Date 2015-08-31 Abstract Adjuvo Motion is focused on solving the problem of too little treatment of stroke patients in outpatient care. Adjuvo Motion offers a combination of a patented robotic brace and an e-health service developed for home rehabilitation. This product service combination will ensure that stroke patients are treated at home with the same care as they would receive in specialised rehabilitation clinic. Unlike competing treatment systems Adjuvo Motion brings the therapy to the patient instead of the patient to the therapy. Subject strategylean startupmedical devices To reference this document use: http://resolver.tudelft.nl/uuid:c22c2006-c553-402a-b220-65a4dc6204de Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2015 Butter, G.G.J.