Design principles to manage engagement in domain-specific social network sites

Design principles to manage engagement in domain-specific social network sites: An Action Design Research to Manage Engagement Through Design of Like-features

Nguyen, K.

Dignum, V. (mentor)

Technology, Policy and Management

2016-10-10

The rapid growth of major Social Network Sites (SNSs) such as Facebook over the last five years has led to an increasing audience with mixed interests. Users are now exposed to an increasing amount of information on a wide variety of topics that is shared by others (Crampton, 2015), causing them to retreat into more personal online communities that preserve with theirs social needs to engage with relevant people and content (Crampton, 2015). Domain-specific SNSs, is such a community that focus on smaller group of users with very specific interest and social connections (Yue et al., 2009). However, knowledge on managing engagement in SNSs is limited to loosely studies on various social components that describes engagement in SNSs within a general context (Ngai, Tao, & Moon, 2015). Those studies lack to frame the various components into an actionable prescription to improve engagement of SNSs in a domain-specific context. To fill in this knowledge gap, a conceptual framework is proposed based on a study of social mechanisms among participants of a domain-specific SNS for music festival visitors. The conceptual framework insists that four social components are relevant to explain engagement through Like activities; praise, social comparison, reciprocity and social capital. Researchers can use the conceptual framework to extend and build new knowledge upon regarding engagement in domain-specific SNSs.

Persuasive Technology
Social Networking Service
Online Communities
Information Sharing
Social Media Credibility

http://resolver.tudelft.nl/uuid:cc039e6e-d9ed-4224-8cdb-949446de6b5f

Student theses

master thesis

(c) 2016 Nguyen, K.