Print Email Facebook Twitter Brand Development in technical start-ups Title Brand Development in technical start-ups: Developing a brand identity tool for technical start-ups based on theoretical insights and practical experience of the Magic Mitad case Author Oomes, R. Contributor Bakker-Wu, S. (mentor) Flipse, S.M. (mentor) van der Sanden, M.C.A. (mentor) Diehl, J.C. (mentor) de Vries, M.J. (mentor) Faculty Industrial Design Engineering Department Design Engineering Programme Integrated master thesis for a double master degree - Industrial Design (IO/IDE) & Applied Physics (TNW) Date 2017-03-20 Abstract This integrated master thesis presents the outcomes of a conducted research to obtain a double master degree of the masters Strategic Product Design and Science Communication. This research focused on brand development in technical start-ups before product launch. Both a practical and a theoretical study has been conducted, which resulted in a new brand and market introduction plan for the technical start-up Magic Mitad and a brand identity development tool for technical start-ups, the Brand-ID tool. A physical tool in the form of a booklet that guides entrepreneurs in the creation of a brand identity until the design of a logo. Subject Brand-BuildingBrand developmentBrand DesignStart-upNew VentureBrandBrandingMarket introductionIntroduction PlanMarket Entry StrategyBoPEthiopieMagic MitadInjera To reference this document use: http://resolver.tudelft.nl/uuid:d3247b47-82c5-4baf-aa02-d434a22db42c Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2017 Oomes, R. Files campus only