Print Email Facebook Twitter Reduce an event's ecological footprint Title Reduce an event's ecological footprint Author Blase, E. Contributor Mooij, S.C. (mentor) Tassoul, M. (mentor) Knijnenburg, D. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme SPD Date 2010-06-18 Abstract In today’s society sustainability has become a widely accepted and hot topic. Companies attempt to attract customers by projecting their ‘green image’ with the aim of strengthening their position in their respective industries. In the event business, organizers are becoming increasingly aware of the importance of minimizing the emissions due to transportation, energy usage and waste production. Even with this increase in awareness, Sustainability mainly remains a behind-the-curtain activity. Current approaches, such as recycling or green energy consumption, loose momentum do to their lack of interaction with the public. The greatest obstacles faced when attempting to implement any sustainable approach is the public. Because the public always tends to choose the easiest, fastest and least expensive way. This problem must be tackled by any sustainable alternative wishing to make an impact. This project puts forward an innovative sustainable approach to reduce an event’s ecological footprint, in which the public will be won over by showing them that you do not have to stop having a good time to make a difference. The basic principle behind the developed concept is to reduce an event’s ecological footprint by serving drinks in a personalized re-usable plastic cup, ‘Your Cup’. In addition to the environmental advantages of using reusable instead of disposable cups, Your Cup will introduce new crowd pleasing features to an event. It will enable users to tap & pay for drinks by themselves, reducing the current undesired drinking queues. The RFID chip installed into Your Cup will make it possible to track and trace Your Cup users during the event. By scanning Your Cup at one of the touchscreen supported ‘interaction points’, users are able to choose from a range of fun and informative applications, from ‘your friend finder’ to ‘your drinking statistics’. All applications are designed to improve the user’s event experience and stimulate interaction amongst users. Due to the great variety of possibilities Your Cup entails, not only an improvement of an event’s ecological footprint, but an enrichment of an user’s point- and post- event experience as well arises. Subject sustainabilityyour cup To reference this document use: http://resolver.tudelft.nl/uuid:d7c816ec-8913-49cb-8bf6-52eed43b747a Embargo date 2011-06-18 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2010 Blase, E.