Print Email Facebook Twitter Developing sustainable business experimentation capability Title Developing sustainable business experimentation capability: A case study Author Weissbrod, Ilka (Imperial College London) Bocken, N.M.P. (TU Delft Circular Product Design; University of Cambridge) Date 2017 Abstract This research paper shows how a firm pursues innovation activities for economic, social and environmental value creation in the context of time sensitivity. We make a conceptual link between lean startup thinking, triple bottom line value creation, and organizational capabilities. The case study firm uses a novel experimentation approach to pursue the goal of diverting all of its sold clothing from landfill through a two-year project. This requires substantial changes to the current business practice because in 2012, the clothing retailer recovered 1% of all garments sold. The fibre input value for all garments sold in 2012 exceeded $7m. We found that despite a stated need for fast learning through project experiments, the experiments were not executed quickly. (1) The desire to plan project activities and the lack of lean startup approach expertise across the whole project team hampered fast action. This led to the extension of the project timeline. However, project team confidence about learning by doing increasedthrough privately executed experiments. (2) Some project experiments were not fit to meet the triple bottom value creation project goal and were dropped from the project. Overall, the corporate mindset of economic value creation still dominated. Subject ExperimentationTriple bottom line value creationUrgencyCircular economySustainable business modelBusiness model innovation To reference this document use: http://resolver.tudelft.nl/uuid:d990458b-60ab-48ea-b8d6-0b9eb549fd90 DOI https://doi.org/10.1016/j.jclepro.2016.11.009 ISSN 0959-6526 Source Journal of Cleaner Production, 142 (Part 4), 2663-2676 Part of collection Institutional Repository Document type journal article Rights © 2017 Ilka Weissbrod, N.M.P. Bocken Files PDF 1_s2.0_S0959652616318431_main.pdf 1.73 MB Close viewer /islandora/object/uuid:d990458b-60ab-48ea-b8d6-0b9eb549fd90/datastream/OBJ/view