Print Email Facebook Twitter Introducing experience marketing in the leisure industry Title Introducing experience marketing in the leisure industry Author Castricum, N. Contributor Hekkert, P.P.M. (mentor) Brand - De Groot, S.C.M. (mentor) Faculty Industrial Design Engineering Department Industrial Design Date 2013-07-03 Abstract This graduation report contains the development and outcome of a new experience marketing concept for Apenheul. From the very start of the strategic analysis, the concept has been developed to fit the Apenheul lifestyle and is combined with work from the field of designing for experiences. The concept has been detailed in terms of experience as well in its appearance and construction, due to high-end prototyping. Subject experiencemarketing To reference this document use: http://resolver.tudelft.nl/uuid:eea701a7-f6c4-40ef-8687-547b44c0a88c Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2013 Castricum, N.