Print Email Facebook Twitter OUT-SIDE-IN: An approach for value creation by stakeholder participation in exploratory innovation projects Title OUT-SIDE-IN: An approach for value creation by stakeholder participation in exploratory innovation projects Author Meekes, M.R. Contributor Buijs, J.A. (mentor) Bergema, C.P.A.M. (mentor) Taylor, L.M. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2013-03-21 Abstract Participation of customers in innovation supports the creation of business value. Especially if the customers and other stakeholder take part in the fuzzy front end of innovation. But how can a set-up of the project, the project scenario, best support the interaction. The result of this graduation project is the project approach for the execution of future innovation projects performed by the Design department of Philips Lighting. The approach that I developed is called ‘OUT-SIDE-IN’. OUTSIDE-IN is a process-oriented step-by-step approach. One of the important aspects of this approach is the systemization of the process: it is transparent for all departments consequently a common understanding can be developed. The step-bystep approach is supported by the identification of issues, consequences of decisions and tips for each step. Knowing these factors that influence the process of innovation project provides the project team with the knowledge necessary to more effectively work within, manage and facilitate that process. Subject Philips Lightingstrategyinnovationdesigncustomer participation To reference this document use: http://resolver.tudelft.nl/uuid:f2296f72-e3a2-438b-87ed-b323d0390469 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2013 Meekes, M.R.