Print Email Facebook Twitter The Fitting Room: A new business model strategy to renew the connection between consumers and retailers and induce customer loyalty Title The Fitting Room: A new business model strategy to renew the connection between consumers and retailers and induce customer loyalty Author Van Huffelen, W.K. Contributor Buijs, J.A. (mentor) Haagsman, E.M. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2015-02-19 Abstract The Fitting Room is a concept that allows independent fashion retailers to exploit an omni-channel retail strategy. Most traditional retailers are experiencing difficult times due to multiple reasons. The urge to innovate is clear, yet most retailers do not have the resources to do so. The Fitting Room creates a accesible omni-channel platform for these retailers. This thesis consist of a extensive research into the current retail landscape. From a consumer perspective a new framework was established, that eventually led to the development of Fitting Room Subject omni-channelretailmillenialsM-commerce To reference this document use: http://resolver.tudelft.nl/uuid:faa6346c-d8f6-4360-8981-6a03db3bee10 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2015 Van Huffelen, W.K.