Print Email Facebook Twitter The Alignment of Business Models and Process Models in the Value Networks of Mobile Services Title The Alignment of Business Models and Process Models in the Value Networks of Mobile Services Author Astuti, H.M. Contributor Bouwman, W.A.G.A. (mentor) Reuver, G.A. (mentor) Van der Duin, P.A. (mentor) Solaimani, S. (mentor) Faculty Technology, Policy and Management Department Management of Technology Programme Information and Communication Technology Date 2010-08-30 Abstract The mobile industry is characterized by rapid innovation due to the frequent changes in mobile/network technology, market trends and business needs. When an enterprise wants to reengineer its existing mobile services, the business model of the mobile service needs to be modified as well as the process models. However, business models and process models are closely related. Aligning business models and process models that are agile and flexible enough to respond to any changes offers benefits for enterprises to stay competitive in the changing environment. This paper explores the approach to the link between business models and process models in mobile services value networks. Our findings show three stages in aligning business models and process models and highlight the role played by business requirements and technical architecture as the bridge to link business models and process models. We also note the importance of the Business Process Framework and Service Oriented Architecture as the heart of the alignment of business models and process models of mobile services value networks in changing environment. Subject mobile services innovationbusiness modelsprocess modelsalignment approachService-Oriented ArchitectureBusiness Process Framework To reference this document use: http://resolver.tudelft.nl/uuid:03a15d7b-93c3-4fa0-91ae-fb9a2d426b18 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2010 Astuti, H.M.