Print Email Facebook Twitter How can TomTom make travelling easier, when people are dealing with traffic dilemmas Title How can TomTom make travelling easier, when people are dealing with traffic dilemmas Author Seznec, G.Y. Contributor Smulders, F.E.H.M. (mentor) Roscam Abbing, E. (mentor) Kleinjan, E. (mentor) Faculty Industrial Design Engineering Department Design Engineering Programme Master of Science Strategic Product Design Date 2011-09-22 Abstract TomTom is the leading provider of location and navigation solutions. The company is constantly looking for new solutions that improve people's lives and bring them wherever they want to go faster and more informed. This project is about bringing some of the ambitions of TomTom Traffic Manifesto to concrete products or services, that help people in solving their dilemmas related to traffic congestion. The context in which people are experiencing traffic congestion is explored by mean of desk and in site researches. The users within the context are observed and interviewed to find out new and un-articulated needs. The findings should carry the project toward new opportunities for TomTom. The context are large cities and the different types of mobility that they are offering combined with people's alternative ways of moving from A to B to avoid traffic congestion. Those alternative as well as people's feelings about traffic, are researched with selected participants, and the help of literature. The goal is to find new and relevant solutions for the users. In a first stage ideas are generated together with the participants through co-creative sessions. Then few concepts are refined toward a finale solution. The result of this research is a TomTom service that helps people when moving from A to B, by giving them personal and relevant information on transport and mobility, broadening the scope of TomTom on traffic. Subject mobilityinformationtransport To reference this document use: http://resolver.tudelft.nl/uuid:14e291eb-e1b3-4e8f-a8d1-f1723c911d34 Embargo date 2012-09-22 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2011 Seznec, G.Y.