Making Ours Mine

Making Ours Mine: Increasing Consumer Acceptance of Access-Based PSS through Temporary Product Customisation

Tunn, V.S.C. (TU Delft Circular Product Design)
Fokker, Richard (Student TU Delft)
Luijkx, K.A. (Student TU Delft)
de Jong, S.A.M. (Student TU Delft)
Schoormans, J.P.L. (TU Delft Responsible Marketing and Consumer Behavior)

2019

Access-based product-service systems (AB-PSS) have the potential to lower environmental impacts. Currently, a lack of consumer acceptance and, consequently, low adoption levels of AB-PSS are challenges preventing the realisation of their sustainability potential. This study proposes temporary product customisation to lower barriers for the acceptance of AB-PSS.We investigated whether customisation through modifying the appearance of an easily changeable attribute of a typical product, and thereby changing the product personality, could improve consumer acceptance while limiting the impact on sustainability. To explore this, a 3 × 1 between-group design experiment was conducted with consumers who are familiar with offerings similar to the AB-PSS we tested. The results indicate that respondents have a strong preference, as is widely recognised, for typical products in an AB-PSS. Infusing meaning and intangible value into accessed products through customisation can simultaneously lead to wider acceptance in the market and individual consumers' satisfaction. Our findings confirm that consumer acceptance increases if a product fulfils intangible needs along with functionality needs. The results can be used to think about new ways in which product design can enhance the diffusion of AB-PSS in the consumer market.

Circular economy
Consumer acceptance
Customisation
Diffusion
Intangible value
Personalisation
Product design
Product-service system
Typicality

http://resolver.tudelft.nl/uuid:1ffb08c6-f447-46d9-a775-2120adcefa6e

https://doi.org/10.3390/su11010274

2071-1050

Sustainability, 11 (1), 1-11

Institutional Repository

journal article

© 2019 V.S.C. Tunn, Richard Fokker, K.A. Luijkx, S.A.M. de Jong, J.P.L. Schoormans