Print Email Facebook Twitter ANWB at Home Service: GO or NO GO? Title ANWB at Home Service: GO or NO GO? Author Van Roest, D.M. Contributor Mooij, S.C. (mentor) Van Hoevelaak, J. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Marketing & Consumer Research Date 2013-03-08 Abstract This master thesis describes the process of exploring a new service concept for ANWB, the ANWB at Home service. Via analysis of trends and competitors and a consumer survey an advice is given on whether and how to implement this new service. Subject service designconsumer researchANWB To reference this document use: http://resolver.tudelft.nl/uuid:2926eae3-ed4c-4a1b-8c92-8d9475852489 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2013 Van Roest, D.M.