Print Email Facebook Twitter Club Venue: A social media tool to support nightlife Title Club Venue: A social media tool to support nightlife Author Veeken, M.W. Contributor Gemser, G. (mentor) Calabretta, G. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Date 2013-01-11 Abstract The insufficient fulfilment of demand for social media creates new business opportunities. One of the interesting businesses where such opportunities arise is nightlife. The goal of this research is to examine how a social media tool can help club visitors in their decision-making process. The outcome of this research is a mock-up concept, grounded in empirical research, which describes the functions and graphic design of the tool. Subject Social mediaconsumer behaviournightlifeclub venue To reference this document use: http://resolver.tudelft.nl/uuid:3928b481-b084-43fa-96db-8635662052cc Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2013 Veeken, M.W.