Print Email Facebook Twitter Co-creation in Volunteer management: Increasing volunteer participation at the Dutch WWF using a co-creation strategy Title Co-creation in Volunteer management: Increasing volunteer participation at the Dutch WWF using a co-creation strategy Author Toemen, N.H. Contributor Gemser, G. (mentor) Daalhuizen, J. (mentor) Groenenberg, M. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2012-09-03 Abstract This qualitative study developed a co-creation model for the Dutch WWF to increase the volunteer participation of their Action Team. The Design Research project consist of a literature analysis generating a theoretical framework for implementing co-creation in volunteer management and identified key elements in volunteer participation. A case study at the WWF and interviews with volunteer described the phenomena of volunteer participation at the WWF. Next, a co-creation model is prescribed to support the current situation and to increase the participation. The main feature of the co-creation model is a creative session with volunteers. This session is tested and provide with new data to improve the model. Resulting in a model that will increase volunteer involvement, but a follow-up strategy, as mentioned in the model, is essential for a long-term effect. Volunteer management will benefit from this co-creation model, but further research is needed to study the long-term effect. Subject co-creationvolunteersparticipation To reference this document use: uuid:3ba8a643-98f5-46a3-b486-44cb83f6966e Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2012 Toemen, N.H.