Print Email Facebook Twitter Designing a fitting room experience for a fashion retailer Title Designing a fitting room experience for a fashion retailer Author Roode, H. Contributor Van Heur, R. (mentor) De Jonge, F. (mentor) Van der Zee, M. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2016-02-12 Abstract This graduation project is done in collaboration with the fashion retailer Suitsupply. This assignment is based on the implementation of RFID technology in the stores. RFID tags and scanners will replace the barcode system. As an additional advantage, RFID gives a lot of opportunities to improve the customer experience. With a RFID reader and a screen in the fitting room, Suitsupply is given the opportunity to improve the fitting room experience. It was found that the fitting room gives a lot of opportunity to improve the service, brand experience and increase sales. Customers spend almost a third of their time on the fitting room. Customers who use the fitting room have a conversion rate of 67%, instead of 10% who do not try on clothes. Customers are 71% more likely to purchase an item when they have experienced a positive fitting room. Analysis on the customer journey, RFID technology, customer recognition and brand experience was done to get insight how a fitting room experience should be designed. These findings were translated into a design vision. A two step fitting room experience is designed, with a touchpoint in the fitting room and another touchpoint at the mirror. This fitting room experience embodies 8 features to help the customer in his buying process. Along with the design, a strategic implementation plan was proposed. A four-step roadmap shows a gradually implementation from prototype until full roll-out. Certain KPI's could be measured during the roadmap to monitor sales, service and brand experience. Subject brand experienceretailrfidcustomer journeyomnichannel To reference this document use: http://resolver.tudelft.nl/uuid:419c0f62-beb8-4277-85a3-45378af43695 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2016 Roode, H.