Print Email Facebook Twitter Bringing the customer to the heart of your marketing strategy Title Bringing the customer to the heart of your marketing strategy Author Muusse, M.C. Contributor Calabretta, G. (mentor) Govers, P. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2016-04-22 Abstract “Design a service to help iris Concise in the productisation of their consultancy services, in order to maximize impact in the marketing consultancy world” The product is built up as a circle with four layers. In the middle there is a blank spot. The first layer includes all the customer understanding tools, the second layers provides tools that can identify market opportunities, the third layer is built up with a set of creative tools and the fourth layer is an overview of all the measurement and evaluations tools. The client objectives will come in the middle of the circle. Subject MarketingProductisationStrategy To reference this document use: http://resolver.tudelft.nl/uuid:48db5b65-f881-4345-957d-a68fd5ee45ae Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2016 Muusse, M.C.