Print Email Facebook Twitter Strategic Design for Sustainable Connectivity Title Strategic Design for Sustainable Connectivity Author Minderhoud, W.C. Contributor Bakker, C.A. (mentor) Meijer, S.A. (mentor) Faculty Industrial Design Engineering Department Design Engineering Programme Strategic Product Design Date 2012-07-11 Abstract The impending transition away from (already depleting) fossil-fuels to more sustainable sources of energy will bring a lot of changes with it. As part of the kWh/m2-project, an initiative from the TUDelft and Wageningen University, I researched the energetic sustainability of a small subset of our society’s products and services: mobile telecommunication services. Mobile telecom has seen a rapid growth in the last ten year and he usage of these services, driven by the growing popularity of smartphones and tablet-pc’s, has been skyrocketing in this time. Just last year the traffic of mobile data through these services doubled, and industry forecasters suggest that this will grow more than twelvefold by 2020. Out of curiosity, I decided to explore the energy costs of this development by looking at the industry from a bird’s-eye-view and try to come to an understanding of it as I went on. In my exploration I investigated the origins and workings of mobile telecom, its stakeholders and conducted a review on its sustainability in terms of energy. From this I learned that for the telecom market, energy costs and economic profitability are in a close relationship, particularly in relation to the rapid rise of user data mentioned earlier. After further examination, I decided to adresss the key issues by proposing two new ways for the market’s stakeholders to do business. Each of these ‘business models’ is based on tailored to a specific energy consumption scenario for the year 2020: a ‘Business-as-Usual’ case and a ‘Less’ case in which energy consumption would be lower. For the first scenario I proposed that a business model in which the stakeholders which facilitate mobile service look for a new source of revenue in location-based advertising services. The profit could then be invested in new infrastructure and an overhaul of the old to build a bigger, more energy-efficient mobile network. For the other scenario a proposal was made to reduce the mobile network’s energy costs by joining forces with their customers: by creating a micro economy in which customers can contribute to the network with their own equipment.What follows is an evaluation of the possiblities and limitations of these scenario’s. Finally, the thesis is concluded with recommendations for further research, as there is much more to research and I have only scratched the surface of this topic. Subject service sustainabilitybusiness model innovation To reference this document use: http://resolver.tudelft.nl/uuid:4a655af5-b306-4ab2-93f0-e09f20cd6148 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2012 Minderhoud, W.C.