Active Play: New concepts for the kid's play market

Active Play: New concepts for the kid's play market

Lauwerier, P.E.L.

Gielen, M.A. (mentor)
Snelders, H.M.J.J. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2009-12-04

Childhood obesity is a global health concern. Numerous societal changes have dramatically reduced the amount of energy children burn, while expanding the number of calories they consume. Childhood obesity is increasingly recognized as a global health problem and measures are being taken throughout the world. An important direction for preventive measures is to encourage a physically more active lifestyle.This report describes an effective way specifically aimed at children: Active Play. The project aimed at developing play concepts engaging children in physical activity. After a literature study focusing on markets and trends, and children and play, a context study was conducted. A process of concept development finally resulted in 4 concepts, presented in the report as well.

children
play
concept development
obesity
physical activity

http://resolver.tudelft.nl/uuid:4dde81f1-d597-422e-928b-517247ae7b5f

2010-12-04

Campus only

Student theses

master thesis

(c) 2009 Lauwerier, P.E.L.