Print Email Facebook Twitter KLM and CSR: Making it Real Title KLM and CSR: Making it Real Author Storm, R.S. Contributor Hultink, H.J. (mentor) Bakker, C.A. (mentor) Faculty Industrial Design Engineering Department Product Innovation Management Programme Master of Science Strategic Product Design Date 2011-05-09 Abstract KLM has actively taken to the field of Corporate Social Responsibility (CSR). This has carried it to the top of the Dow Jones Sustainability Index 6 years ago and has remained there ever since. At the same time, gains in terms of public recognition or customer value are small. What is a company to do? This is the question at the basis of this thesis for the master Strategic Product Design at Delft Technical University. The resulting strategy is aimed at both KLM and its customers. Key elements are: · Visibility: What You See Is What You Get · Experience: “Je gaat het pas zien als je het door hebt.”(Johan Cruijff) Subject Corporate Social ResponsibilityAirlinesCustomer ValueStrategy To reference this document use: http://resolver.tudelft.nl/uuid:51224330-d9a5-40b4-aca6-4b1608700b41 Embargo date 2012-05-09 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2011 Storm, R.S.