Print Email Facebook Twitter Aesthetic appreciation of product metaphors Title Aesthetic appreciation of product metaphors Author Borsboom, F.J. Contributor Hekkert, P.P.M. (mentor) Cila, N. (mentor) Faculty Industrial Design Engineering Department Industrial Design Programme Master of Science Design for Interaction Date 2012-07-27 Abstract Product metaphors are products that refer to something else in order to convey a meaning. In a product metaphor the product itself is the target, and the reference is called the source. The association between the target and source is what makes it possible to convey the meaning to the product metaphor. The representation of the source is called the mapping. In this research we tested the hypotheses that the aesthetic appreciation of a product metaphor will grow, when the association is novel, yet comprehensible and the mapping is subtle, yet identifiable. In the first study 60 participants rated 60 existing product metaphors on how novel, comprehensible, subtle, identifiable and aesthetic they are. The results show that our hypotheses are correct, furthermore it shows that the mapping has more influence on the aesthetic preference than the association. Also, comprehensibility and identifiability have more influence on the aesthetic preference than novelty and subtlety. We suspect that this is because the metaphor first needs to be recognized for the observer can start to think about the metaphor, and then there can only be a appreciation when the metaphor is understood. The second study digged deeper into the mapping, we created two product metaphors and made nine variations for each. These nine variations varied on three levels on identifiability and on three levels on subtlety. 79 participants rated all the variations. We found that when the mapping was moderately to highly subtle the aesthetic appreciation would increase. Unless the mapping is very identifiable, then it doesn’t matter how subtle the mapping is, also at this point it is the most aesthetically pleasing. Subject product metaphorsmetaphoraesthetics To reference this document use: http://resolver.tudelft.nl/uuid:58bc2055-d24b-4438-b93d-669b27ecaba0 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2012 Borsboom, F.J.